Tell Your PR Firm to Take a Hike and Still Drive Traffic!
A little groundwork on building relationships with journalists would increase your brand awareness and online visibility.
DALLAS, April 8, 2013 /PRNewswire-iReach/ — Increasing the flow of visitors to your website is the salient aim behind every Internet marketing activity that we undertake. If you are in the early stages of marketing for your website, developing a blog, or constructing a press release, you may be tempted to first get in touch with a PR agency that could help you to gain greater visibility for your project. Before you shell out big bucks to a high priced PR firm, wait! I can help you achieve the same goal of increasing your visibility on the web, without the aid of a PR firm.
You may be tempted to shy away from the do it yourself marketing route because of past efforts that failed. You may have previously read up on simple techniques for building content for your web marketing activities. And also read a lot about building affective blogs, interesting press releases, articles and other web content pieces, but didn’t see your efforts as fruitful. With every step that you take your key focus is to get traffic to flow to your web content, which can be sprawled throughout the Internet in every form and shape. Knowing you can facilitate the flow of hundreds or maybe thousands of people to your websites, blogs, or press releases is intriguing, but the question is HOW?
First Things First: You must be well aware of the products, services and information that you are ready to talk about. You are the master of your business. You should be certain that no one has more knowledge about your product than you. If so, good for you. You are well settled with the topic and know what exactly to promote.
The Second Step: Identify your target market. Who do you talk to? Finding your target audience will help you best shape your message.
The following are things to consider in identifying your audience:
a) What does your target market expect from you?
b) What do they want to hear from you?
c) What would make them interested in you?
d) What will make them think about interacting with you?
e) What type of information and call to action will make them come to your website?
If your competitors are doing this, why can’t you? Research and study will require some time investment, but I guarantee you it would be time well spent.
The Third Step: What do you say? This is the time to put your drafting skills to the test. Research is important here too. Read what your competition is writing about. Read some of the best articles on the web. Read some high ranked and popular blogs, understand their tone, and study the attention grabbing lines and the quality of each post.
If you’ve made it this far, be proud. This is your moment. By now you know what your audiences want and what makes them tick. You can now construct content that works for website visitors, works for search engines, and is good enough to get picked up by the media.
A little groundwork on building relationships with journalists would also do you much good. To go even further, help your creative business story be retold and spread through wide media coverage by pulling in some journalists to your story. Seek them out, talk to them, and request that they cover your business story.
Contributor: Qamar Zaman – Chief Executive Submit Press Release 123.
Press release distribution in the age of social media networking is a great way to increase visibility. At Submitpresserelease123.com, we train you beyond press releases. Leading is all about influence, and we work with your business to build better public relations in the age of social signals.
Lyn Giguere, Submit Press Release 123, 972-437-8952, Lyn@Submitmypressrelease.com
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