Yuri Salnikoff Joins Siegel+Gale as Global Head of Brand Activation Practice
Strategic branding firm offers new services to support the expanding need for brand-defining customer experiences
NEW YORK, April 9, 2013 /PRNewswire/ — Global strategic branding firm Siegel+Gale (www.siegelgale.com) today announced the appointment of Yuri Salnikoff to global director of brand activation. Salnikoff will lead the expansion of brand engagement and implementation services to Siegel+Gale clients around the globe, delivering world-class customer and employee experiences that generate measurable results for clients’ brands and businesses. He will impact Siegel+Gale’s international offices in the U.S., Europe, Asia and the Middle East.
Salnikoff joins the firm from R/GA, where most recently he was VP, managing director. There, he and his teams created new products and brands including Life Reimagined–an idea from AARP, MasterCard’s Priceless Cities, and served as global digital agency of record for MasterCard and Nokia. Salnikoff opened R/GA’s first international office in London, which he grew to serve clients including Nokia, John Lewis and Nike, as well as R/GA’s first Asian and South American offices in Singapore and Sao Paulo, to service the global MasterCard account.
Previously, he was VP managing partner at Agency.com, where, as head of the New York office, he led the Weight Watchers, Chevron, Discovery, eBay, Jet Blue, KeySpan, ISO-New England and Make-A-Wish accounts, among others.
“We hired Yuri as global director of brand activation not only because we were impressed by his reputation for innovation on behalf of clients with complex problems to solve, but also because of his ability to extend brand-building to customer experiences,” said Howard Belk, co-CEO and chief creative officer at Siegel+Gale. “Our agency-of-record clients have been asking for help in dramatizing their brand promises. Yuri’s experience with mobile apps, digital strategy and customer engagement will inspire his team to help our expanding roster of global brands grow their businesses.”
Salnikoff proved early on in his career that he was a creative thinker who thrived in complex, challenging environments. As a product manager at Colgate-Palmolive, he grew the category-changing Softsoap and Total toothpaste brands. At MCI Telecommunications, he launched a targeted marketing campaign to Japanese clients and helped bring MCI to a new market.
“I was very drawn to Siegel+Gale’s simplicity ethos–the idea that “Simple is Smart”–and the notable quality of its clients,” said Salnikoff. “Siegel+Gale does the kind of work that truly transforms organizations, and I look forward to building on its 44-year legacy.”
Salnikoff and his teams have collected numerous awards from competitions including Cannes, 365: AIGA, Communication Arts, Webby, GSMA, B-to-B Magazine and many more. He is a graduate of Colgate University and holds an MBA in marketing from the Kellogg Graduate School of Management at Northwestern University. Currently, he is a Product Advisor to Rapntok, a digital start-up, and on the Board of the Dutchess Day School.
Siegel+Gale (www.siegelgale.com) is the simplicity company. We seek it, defend it and embrace it in everything we do to help brands reach their true potential. Simplicity is the centerpiece of the strategies we develop that reveal the unique truths of an organization, the engaging stories we create that connect brands with their audiences and the meaningful experiences we deliver that are both unexpectedly fresh and remarkably clear.
Since 1969, Siegel+Gale has championed simplicity for leading corporations, nonprofits and government organizations worldwide. We have offices in New York, Los Angeles, San Francisco, London, Hamburg, Riyadh, Dubai, Shanghai and Beijing, but we’re willing to fly just about anywhere. We’re also not alone. As part of Diversified Agency Services, a division of Omnicom Group Inc., we have strong partners all around the world.
About Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE:OMC), manages Omnicom’s holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.
About Omnicom Group Inc.
Omnicom Group Inc. is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
PR Manager, Siegel+Gale