Visit Fairfax taps White+Partners as advertising agency of record
Local ad agency re-competes and wins new 3-year contract for Fairfax County Convention and Visitors Corporation business
FAIRFAX, Va., April 9, 2013 /PRNewswire/ — Visit Fairfax today announced the selection of White+Partners, one of the region’s oldest and largest ad agencies, as its ad agency of record. White+Partners won a re-compete against top agencies from the state for a new 3-year contract. The assignment rounds out White+Partners’ strong travel and tourism practice including work with Luray Caverns, Shenandoah National Park, the Washington Nationals baseball team, and D.C. United.
“We love working with White+Partners. It is a great partnership and they brought a new level of creative thinking to the table,” said Visit Fairfax DOM Jackie Franchi.
Matt White, CEO of White + Partners, said: “As a business owner and a native of Fairfax County, I am vested in the community. Visit Fairfax’s success is our success; we are thrilled to have won this account again and are very excited to generate new results.”
Visit Fairfax was incorporated in July 2004 as a result of Virginia state legislation dedicating a portion of a newly-levied hotel occupancy tax to fund the new Convention and Visitor Corporation. Today, Visit Fairfax represents Fairfax County as a premier tourism destination to visitors who spend over $2.6 billion in our County annually, support 30,000 jobs and occupy over 4.5 million room nights.
White+Partners was founded in 1964 by E. James White who had a passion for creative that delivered results. Today, W+P translates that ROI spirit into helping clients find their “Win,” and in doing so the agency has built an impressive roster of national and local clients that include ACCCE, Apptix, Produce Marketing Association, Navy Mutual Aid, Harrison College, The Chefs Academy, Mercedes Benz of Arlington and Alexandria, Visit Fairfax, NFPA, Luray Caverns, Washington Nationals, D.C. United, Shenandoah National Park, and American Diabetes Association. For more information, please visit http://whiteandpartners.com