TOMS’ 6th Annual One Day Without Shoes To Take Place On April 16, 2013
Millions Around the World Unite to Bring Global Awareness to Children’s Health and Education by Going Without Shoes
LOS ANGELES, April 10, 2013 /PRNewswire/ — On Tuesday, April 16, TOMS will ask the world to go without shoes for its anticipated annual One Day Without Shoes event. This is the day each year that TOMS (www.TOMS.com) raises awareness about children’s health and education. Events will take place globally in New York, Los Angeles, Toronto, London, Amsterdam, Seoul, and Tokyo to name a few major cities.
One Day Without Shoes calls attention to three key issues that affect a child’s development around the world – health, education, and self-esteem. Millions of children around the world live without proper footwear, exposing them to injury, infection and disease every day. Shoes help protect kids feet and providing uniforms and shoes can help increase a child’s school attendance. Meeting the basic needs of children can increase confidence, leading to better opportunities.
Participants are encouraged to take part by doing whatever they do during the day – just without shoes. One Day Without Shoes supporters can go to www.OneDayWithoutShoes.com to get all of the latest updates, create and join events in their area, download an event tool kit, and upload photos. Anyone can join the online conversation by using #withoutshoes to see how others around the world are supporting this day.
TOMS’ founder and chief shoe giver Blake Mycoskie said, “It’s humbling to think that One Day Without Shoes started on a college campus six years ago and now we’re seeing participation from thousands across the globe. Join us on this special day – kick off your shoes and call attention to the many children who have no choice but to go without shoes every day.”
For more information visit: www.OneDayWithoutShoes.com
In 2006, American traveler Blake Mycoskie befriended children in a village in Argentina and found they had no shoes to protect their feet. Wanting to help, he created TOMS, a company that would match every pair of shoes purchased with a pair of new shoes given to a child in need. One for One.®
Five years later, TOMS realized this movement could serve other basic needs and launched TOMS Eyewear. With every pair purchased, TOMS will help give sight to a person in need. One for One.® As more everyday choices have the power to impact the lives of those around the world, the TOMS movement will continue to grow and evolve.