Quantcast
Last updated on April 18, 2014 at 7:49 EDT

WrestleMania 29 Digital Takeover

April 11, 2013

LONDON, April 11, 2013 /PRNewswire/ –

April 2013 saw iThinkMedia manage a third consecutive WWE(R) WrestleMania campaign,
reaching a worldwide audience of over 750 million through digital marketing channels
including Facebook, Google, YouTube and numerous mobile networks across five countries.

On Sunday 7th April 2013, the WrestleMania 29 pay-per-view event was broadcasted live
on Sky Sports Box Office from the MetLife Stadium in East Rutherford, New Jersey. On this
stage and in front of the second largest crowd in WWE history, WWE(R) fans witnessed John
Cena finally defeat Dwayne “The Rock” Johnson to win the WWE(R)
[http://www.wwe.com/shows/wrestlemania ] Championship Title. Also on the night, The
Undertaker increased his phenomenal undefeated WrestleMania record to 21-0 by pinning CM
Punk in what is reported to be one of the best matches ever!

iThinkMedia’s objective was to raise awareness of this huge event in countries
including the UK, Germany, Italy, Mexico and Australia.

This was achieved using channels that included Google’s Search & Display Networks,
Facebook market place and page post promotion, various Mobile Display Networks, YouTube
Advertising and five highly successful YouTube Mobile 24hr Takeovers in the UK, Germany,
Italy, Mexico and Australia.

Dominic Corr from iThinkMedia [http://www.ithinkmedia.co.uk ] said… “Wrestlemania is
always an event to put in the Pay Per View Diary so to be able to work alongside the WWE
to promote their event is great, especially as we are able to witness first hand the sheer
scale and reach that an event of this size can bring!”

Plans are now being put in place for WWE’s next big calendar event – Summer Slam 2013
live from Los Angeles in August.

All WWE programming, talent names, images, likenesses, slogans, wrestling moves,
trademarks, logos and copyrights are the exclusive property of WWE, Inc. and its
subsidiaries. All other trademarks, logos and copyrights are the property of their
respective owners. (c) 2013 WWE, Inc. All Rights Reserved.

        Contact
        Dominic Corr
        Dominic@ithinkmedia.co.uk
        +44-(0)1438-870-220

SOURCE iThinkMedia


Source: PR Newswire