ProFlowers, RedEnvelope Team Up With Woman’s Day and REDBOOK to Celebrate Mother’s Day
SAN DIEGO, April 11, 2013 /PRNewswire/ — ProFlowers(®), one of the nation’s largest online fresh flower retailers, and sister brand RedEnvelope(®), the source for premium gift ideas, inspiration, tips, and discovery, are partnering with Woman’s Day and REDBOOK to help find the perfect gifts for Mother’s Day. The partnership begins this week with the release of the new May issues and a special online storefront that provides gift ideas, tips and specials for Mother’s Day shoppers.
As part of the campaign, the editors of Woman’s Day and REDBOOK curated their 10 favorite gifts from the ProFlowers and RedEnvelope Mother’s Day collections. Co-branded online storefronts at www.proflowers.com and www.redenvelope.com feature the “editor’s choices.” The magazines’ May issues and web sites highlight the partnership leading up to Mother’s Day as well.
“Our new Mother’s Day collection will help customers create an unforgettable experience for moms, and we are excited to partner with Woman’s Day and REDBOOK to bring these assortments to life in the new storefront,” said ProFlowers and RedEnvelope Chief Consumer Experience Officer Greg Chapman. “Bringing our brands together is the perfect way to celebrate mothers this year.”
ProFlowers, one of the nation’s largest online fresh flower retailers and a Provide Commerce brand, launched in 1998 to sell and deliver fresh cut flowers for everyday and special occasions such as Valentine’s Day, Easter, Mother’s Day, birthday and anniversary events. The company’s market platform combines an online storefront, proprietary supply chain management technology and established grower relationships that bypass traditional floral supply chains of wholesalers, distributors and retailers.
RedEnvelope is the source for premium gift ideas, inspiration, tips, and discovery that celebrates connections and relationships through unique gifting. The online gifting retailer brings classic and modern together with sentiment and authenticity. RedEnvelope’s catalog and site, www.redenvelope.com, feature an extensive collection of new and unexpected gifting options that provides an inspiring and memorable gifting experience.