The SpendSmart Payments Company Launches “REAL TALK” Series to Promote Teen Financial Literacy, Featuring Justin Bieber
Justin Bieber, Brand Ambassador for SpendSmart, Encourages Families to Start the Conversation on Teen Financial Responsibility
SAN DIEGO, April 12, 2013 /PRNewswire/ — The SpendSmart Payments Company (OTCBB:SSPC) along with Global pop/R&B music phenomenon and SpendSmart brand ambassador, Justin Bieber, will launch a series called “REAL TALK” supporting the SpendSmart prepaid card. The card aims to educate families and teenagers about responsible spending habits, while allowing parents to monitor teen spending online via real-time text alerts, and providing them with access to financial education tools and resources.
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The SpendSmart Payments Company provides real solutions for the real world. “REAL TALK” is a series of videos supporting their teen product, the SpendSmart prepaid card. The series will feature Justin Bieber speaking the uncut truth about the lessons he learned about responsible spending. Via texts, emails, and videos, Justin will personally share what teens need to hear about finances, while encouraging families to start the conversation about financial responsibility.
The 2012 Global Financial Literacy Barometer shows that over 70 percent of parents believe their kids don’t understand money-management basics. American school systems today are often unable to teach financial literacy, leaving a significant educational gap. Meanwhile, of the $209B in annual teen spending, 80% of that is in cash, which can’t be tracked and leaves many parents wondering where it has gone. The SpendSmart Payments Company strives to help parents become coaches and teachers in financial literacy by providing a set of resources that encourage responsible spending through financial education and monitoring capabilities.
“Our goal is to provide tools to support parents in helping their teens grow into financial responsible adults. Justin has a truly relevant personal story that he can share with teens and their parents and that reinforces our mission of responsible spending and financial literacy. That makes Justin an ideal young adult to offer his personal experience and spread the message of financial responsibility to teens and their parents,” says Mike McCoy, CEO of the SpendSmart Payments Company.
Bieber was drawn to this campaign because of the valuable lessons he learned growing up when money was tight. He recounts how his family instilled the value of a dollar, and educated him on the significance of spending intelligently. These valuable lessons helped shape him into the responsible teen superstar that he is today, and he often speaks of the guidance and advice he received growing up.
“My grandfather always told me not to spend what you don’t have. Those are words I still live by today and a valuable lesson for all kids to learn. Whether you have 100 dollars or 100 million dollars, if you spend more than you have, you’re gonna be broke,” said Bieber.
Justin Bieber and the SpendSmart Payments Company understand the importance of teaching young adults financial responsibility. They are excited to be working to encourage parents and children to get the financial responsibility conversation started. To begin the conversation with your family – please visit www.spendsmartcard.com.
About The SpendSmart Payments Company
The SpendSmart Payments Company, Inc (SSPC) is making money smarter. The company’s primary product, the SpendSmart prepaid card for teens, offers resources to families with teens who want to learn responsible spending habits. The SpendSmart card provides its users with modern methods of developing financial literacy, centered around a card solution for parents who aim to guide their teens in making sensible, economic choices. The card helps open the lines of communication between parent and teen by tracking spending in real time and, ultimately, creates teachable moments around smart spending habits. For more information, please explore www.spendsmartcard.com.
About Justin Bieber
Justin Bieber — one of the most googled people on the planet — has amassed over 3 billion views on YouTube, over 52 million Facebook fans and more than 37 million Twitter followers. Bieber’s current album BELIEVE (Island Def Jam) exploded to #1 in 30 countries including top markets such as the United States, United Kingdom, Canada, Australia and Brazil. The platinum album’s first two singles “Boyfriend” and the #1 radio smash “As Long As You Love Me” feat. Big Sean are both multiplatinum. Bieber’s current Believe World Tour sold out in 45 minutes and is the #1 grossing tour in the world according to Billboard magazine. “Beauty And A Beat,” which features Nicki Minaj, recently smashed the VEVO record for the most watched music video in 24 hours delivering 10.6 million views.
Safe Harbor Statement
Certain statements contained in this press release are “forward-looking statements” within the meaning of federal securities laws, including, without limitation, anything relating or referring to future financial results and planned business activities. Such statements are inherently subject to risks and uncertainties, which include, without limitation, those in Company reports filed with the SEC. The Company can give no assurance that such expectations will prove correct. Future events and actual results could differ materially from those statements.
SOURCE The SpendSmart Payments Company