LIONSGATE AND INTERNET EXPLORER ANNOUNCE MULTIFACETED PARTNERSHIP FOR THE RELEASE OF THE HUNGER GAMES: CATCHING FIRE
Today the Companies Released The Hunger Games Explorer, the Groundbreaking Digital Home for The Hunger Games Fans
LOS ANGELES, April 15, 2013 /PRNewswire/ — Kicking off a multifaceted partnership between two global leaders in the areas of entertainment and technology, Lionsgate (NYSE: LGF) and Internet Explorer announced the debut of The Hunger Games Explorer (www.thehungergamesexplorer.com), the groundbreaking, definitive online destination for fans to find all of The Hunger Games content they’re looking for. Ahead of the highly anticipated Nov. 22 release of The Hunger Games: Catching Fire, and tied to the global premiere of the film’s teaser trailer online and at the MTV Movie Awards, The Hunger Games Explorer is the go-to site for a rich, interactive experience that lets users explore the world of The Hunger Games.
This dedicated digital home for The Hunger Games fans will let them track every development in the franchise, including fan blogs, talent tweets, exclusive images and videos. The site will serve as a social aggregator, allowing both official and fan-generated content to be pulled from multiple social media platforms. Users will be able to search, filter and share content directly from the site, providing an incredible experience for utility and discovery. Built with Internet Explorer 10, The Hunger Games Explorer takes full advantage of multi-touch technology, letting visitors swipe and scroll through content with the flick of a finger. Another feature called “sparking” lets fans “like” objects while driving discussion around each bit of news or fan-created content.
“We have the best fans in the world, and starting tonight they have a home on the web where they can be a part of The Hunger Games experience and contribute to the excitement for The Hunger Games: Catching Fire,” said Danielle De Palma, senior vice president digital marketing, Lionsgate. “The Hunger Games Explorer is not only a place for fans to spark the conversation around The Hunger Games: Catching Fire, but also a destination where we can continue to provide fans with new content, experiences and unprecedented behind-the-scenes access.”
“With The Hunger Games Explorer, we wanted to change the game for how a movie can be extended to the web, providing an intensely immersive experience for fans,” said Roger Capriotti, director, Internet Explorer marketing. “The Hunger Games Explorer continues IE’s work to bring innovative experiences to the web, showcasing what’s possible with amazing content and a modern browser like IE that is fast, fluid and perfect for touch.”
Lionsgate is a leading global entertainment company with a strong and diversified presence in motion picture production and distribution, television programming and syndication, home entertainment, family entertainment, digital distribution, new channel platforms and international distribution and sales. The Company has built a strong television presence in production of primetime cable and broadcast network series, distribution and syndication of programming and an array of channel assets. Lionsgate currently has 28 shows on 20 networks spanning its primetime production, distribution and syndication businesses, including such critically-acclaimed hits as the multiple Emmy Award-winning Mad Men, Weeds and Nurse Jackie, the new comedy Anger Management, the network series Nashville, the syndication successes Tyler Perry’s House of Payne, its spinoff Meet the Browns, For Better Or Worse, The Wendy Williams Show, Are We There Yet? and the upcoming Orange Is The New Black, an original series for Netflix.
Its feature film business has been fueled by such recent successes as the blockbuster first installment of The Hunger Games franchise, the 13th highest-grossing North American release of all time, The Twilight Saga Breaking Dawn – Part 2, which has grossed more than $800 million at the worldwide box office, Tyler Perry’s Temptation, Warm Bodies, Texas Chainsaw 3D, The Expendables 2, The Possession, Sinister, The Cabin in the Woods and Arbitrage. With the January 2012 acquisition of Summit Entertainment, the Company has now added the blockbuster Twilight Saga, which has grossed more than $3.3 billion at the worldwide box office, to its current slate, giving the Company the two premier young adult franchises in the world.
Lionsgate’s home entertainment business is an industry leader in box office-to-DVD and box office-to-VOD revenue conversion rate. Lionsgate handles a prestigious and prolific library of approximately 15,000 motion picture and television titles that is an important source of recurring revenue and serves as the foundation for the growth of the Company’s core businesses. The Lionsgate and Summit brands remain synonymous with original, daring, quality entertainment in markets around the world.
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