Only Handful of Developers Emerge with Multi-Million Smash Hit Apps from ‘Developers Gold Rush’
Which best practice and winning go-to-market strategies will generate revenue for your new mobile app?
FARMINGTON, Conn., April 16, 2013 /PRNewswire-iReach/ — Building and marketing an app is becoming increasingly complex and will demand a systematic fact-based approach to handle market turbulences in the coming years. Over the last few years, there has been something of a ‘developers gold rush’ as almost every software developer on the planet has tried to leap into the apps market looking to make a fortune off the next smash hit like Angry Birds. The reality is that only a very small percentage of developers create multi-million dollar smash hit apps.
With over 1.5 billion people regularly downloading mobile apps, users have downloaded more than 46 billion apps on their smartphones. The fast-growing apps market generated revenues of $12 billion in 2012, and that figure is set to grow to $20.4 billion in 2013. Annually, revenues are growing at 35% in Europe, 50% in Asia and 30% in North America. Learn where the money is coming from and how it will be generated in a new report published by Portio Research, “Strategies for Creating Best-In-Class Mobile Apps“
More information about this report and a free sample are available at http://www.giiresearch.com/report/por268721-strategies-creating-best-class-mobile-apps.html
Operators’ application store strategies in Asia-Pacific
As the number of total app downloads approach or even exceeds 100 billion per year worldwide, all operators must provide access to apps because customers view this, or they soon will, as an essential attribute of any mobile service. Proper positioning in this market can provide a range of direct and indirect benefits, but the wrong approach can be costly, both in terms of expenditure and loss of position in a rapidly evolving market.
More information about this report and a free sample are available at http://www.giiresearch.com/report/an264739-operators-application-store-strategies-asia.html
Smartphone App Market Monitor
Volume 9 Historical Data Package
While Apple’s market share of app downloads constantly fell from 81% in 2008 to 39% at the end of 2012, Android’s app downloads increased year over year reaching 42% at the end of 2012. Both platforms now combine 82% of all app downloads. Will this duopoly last for the next years or will the market see another major change in the market structure as witnessed 5 years ago when the dominance of Symbian started to fade away?
The most likely scenario is that the duopoly will give way to a more heterogeneous mobile operating system landscape. There is evidence that already in 2013 the market will enter a new phase with more relevant mobile app platforms which would be the beginning of the end of the duopoly.
Compared to the world today, where most of the app publishers and developers are concentrating on iOS and Android, the need for adding at least Windows Phone and BlackBerry to the “served platform list” will increase over the next 2 years. If companies want to reach out to the community of early adopters they would even have to include new OS platforms like Ubuntu or Jolla to the list. Adding HTML5 makes 7 platforms to watch and/or maintain. That is good news for the app development industry and multi-platform tool vendors but starts to become a real management task for companies trying to reach their customers with the help of mobile apps.
By comparing and evaluating different sources, the “Smartphone App Market Monitor” seeks to provide the most comprehensive picture of the app market available. the market monitor is designed to support internal discussions and business decisions, content is presented as much as possible in graphs and tables to make a key tool for any app publisher, app developer, app store and platform owner.
More information about this report and a free sample are available at http://www.giiresearch.com/report/r2g254556-smartphone-app-market-monitor-vol-7.html
Find more market research for the mobile content industry
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