Last updated on April 18, 2014 at 21:21 EDT

Betfred Launch New Mobile Product Developed at Sharp Project Manchester

April 18, 2013

MANCHESTER, England, April 18, 2013 /PRNewswire/ –

Betfred Mobile have announced the launch of their in-house sportsbook, greatly
enhancing their existing mobile offering.

Developed 100% in-house, Betfred’s new mobile sportsbook is the product of 18-months
of work from the 25-strong mobile development team located at Manchester’s Sharp Project.

The addition of a bespoke sportsbook product distinguishes Betfred from their
competitors, offering them an advantage in the mobile marketplace.

Betfred’s new mobile sportsbook hosts a number of new features, including an enhanced
in-play product, improved navigation, live events and betting highlights.

Head of Mobile Development Andrew Daniels said, “It’s an exciting time for all of us,
but most importantly our customers will see a real difference.”

“Having our own platform will enable us to develop new products in-house and have the
best mobile product in the market. We will be no longer reliant on a third party, meaning
we can drive the product and give customers what they want.”

Betfred Mobile gained industry-wide recognition for innovation in 2012 when they were
crowned winners of the ‘Innovation in Mobile’ category at the mGaming Awards.

Recent innovations at Betfred Mobile include mobile apps for popular fixed odds
football coupon Goals Galore as well as Lotto and Virtual Sports. These have all been
developed at the Sharp Project in Manchester.

Head of Betfred Mobile Stuart Magowan says the company are determined to make further
strides forward over the course of the next twelve months.

“Our customers will find that the user experience on our new sportsbook is second to
none,” Stuart said.

“We won’t be resting on our laurels though. We’ve enjoyed some major developments over
the course of the last year, but we will continue to strive towards establishing Betfred
Mobile as a best of breed among mobile platforms. Betting through mobiles is only going to
get bigger and already accounts for 50% of our online business.”

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SOURCE Betfred

Source: PR Newswire