Rentrak Adds Additional TV Station To Journal Broadcast Group Contract
–KMTV-TV, Omaha is Latest Station of Journal Broadcast Group to Take Advantage of Rentrak’s TV Ratings Currency–
PORTLAND, Ore., April 18, 2013 /PRNewswire/ — Rentrak (NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and movie industries, today announced a multi-year local TV ratings contract with Journal Broadcast Group for its CBC-affiliate, KMTV-TV, Omaha, Nebraska.
“I have long been a fan of Rentrak and thrilled to finally have the opportunity to use its services here in Omaha,” said Chris Sehring, Vice President and General Manager of KMTV-TV. “Our Journal Media cluster is focused on generating results — not just impressions — for our advertisers. Now, with Rentrak, we can be of even greater service to our customers in helping them sell more products, increase their market share, and build their companies’ brands.”
“Rentrak is extremely thrilled to expand our service with Journal Broadcast Group,” said Cathy Hetzel, Corporate President and President of Advanced Media and Information at Rentrak. “We look forward to providing another one of its stations with information that will enhance its targeting metrics.”
Rentrak’s television ratings measurement service provides daily measurement of all TV networks nationally and at a granular level for TV stations in all 210 media markets nationwide. The service incorporates information from over 25 million televisions and is the only fully integrated system of detailed satellite, telco and cable TV viewing data commercially available.
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries’ premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with advanced demographics, only Rentrak is the census currency for VOD and Movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.
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SOURCE Rentrak Corporation