Skinnygirl® Cocktails Introduces The “New Girls” At Launch Party With The Help Of Bethenny And Celeb “Bartender” Friends
Low-Cal Cocktail Line’s Newest Products – Skinnygirl® Mojito, Skinnygirl® Sweet ‘n Tart Grapefruit Margarita, Skinnygirl(TM) White Cherry Vodka and Skinnygirl(TM) Moscato – Make Their Official Debut with Celeb “Bartender” Tips Benefitting Dress for Success
While guests spent the evening in an al fresco setting – hopping from laid-back lawn party, to soiree under the stars while sipping on the new cocktails – Bethenny and her fellow “guest bartenders” poured cocktails throughout the night. All cash tips raised were donated to Dress For Success, helping disadvantaged women on their paths to financial independence.
Skinnygirl(®) Cocktails, owned by Beam Inc. (NYSE: BEAM), is known for its closetful of low-calorie cocktail options and will now be in the market for a bigger closet! The four new products expanded Skinnygirl(®) Cocktails’ offerings across each of its categories, including: Ready-to-Serve cocktails, Wine and Vodka. The “Meet the New Girls” event celebrated the arrival of Skinnygirl(®) Cocktails’ new products and kicked-off the new season of warm weather and outdoor entertaining by bringing the outdoors in for an al fresco tasting experience featuring Skinnygirl(®) signature cocktails crafted with each of the new products.
“Skinnygirl(® )Cocktails continues to raise the bar by delivering on-trend cocktail experiences and inspiring our fans to Drink Like a Lady(TM),” said
The new products from Skinnygirl(®) Cocktails include something for everyone, and introduce four new products that are sure to wake up taste buds nationwide:
Skinnygirl(®) Mojito ~ Skinnygirl(® )Mojito is a refreshing addition to the Ready-to-Serve family. Skinnygirl® Mojito contains fresh lime aromas with hints of crisp minty flavor. It is light and fresh, and not overly sweetened. At less than 100 calories per serving, Skinnygirl(® )Mojito offers a satisfying cocktail while helping save calories for other indulgences. And the best part? No muddling required! (Suggested retail price is
Skinnygirl(®) Sweet ‘n Tart Grapefruit Margarita ~ Skinnygirl(®) Sweet ‘n Tart Grapefruit Margarita offers a delish twist on the original Skinnygirl(®) Margarita. The Ready-To-Serve cocktail packs a refreshing citrus taste with notes of lime and grapefruit that are well-rounded with the subtle sweetness of orange and Agave. Skinnygirl(®) Sweet ‘n Tart Grapefruit Margarita is a fresh kiss of fruit flavor with less than 100 calories per serving. (Suggested retail price is
Skinnygirl(TM) White Cherry Vodka with Natural Flavors ~ Skinnygirl(TM) White Cherry Vodka with Natural Flavors offers a great tasting, natural and low-calorie cocktail which contains a sassy cherry aroma balanced with a kiss of vanilla. Its taste is smooth, subtly sweet and creamy. Skinnygirl(TM) White Cherry Vodka allows us to “skinny-ize” one of the most popular vodka flavors with a unique Skinnygirl(® )Cocktail. And at less than 77 calories per serving, it provides the perfect base spirit for designing guiltless cocktails! (Suggested retail price is
Skinnygirl(TM) Moscato ~ Moscato is a rising star in the wine category, and at just 100 calories per serving, Skinnygirl(TM) Moscato keeps the sweet and refreshing attributes, but leaves the extra calories behind. Skinnygirl(TM) Moscato contains refreshing tropical fruit and delicate honey aromas that offer a light effervescent taste with notes of pear, peach and mango. Skinnygirl(TM) Moscato is not overly sweetened leaving a moderately dry finish. (Suggested retail price is
ABOUT SKINNYGIRL® COCKTAILS
Skinnygirl Cocktails is the groundbreaking, low-calorie cocktail line that has redefined the way women cocktail. What started with the Skinnygirl® Margarita from the mind of “Bethenny” talk show host,
ABOUT BEAM INC.
As one of the world’s leading premium spirits companies, Beam is Crafting the Spirits that Stir the World. Consumers from all corners of the globe call for the company’s brands, including Jim Beam Bourbon, Maker’s
A Lady Always Drinks Responsibly (TM)
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