Branding in Face of Big Business Marketing: Entrepreneur Lloyd Irvin Highlights Tips for Small Businesses in Current Market
As many big-name brands continue to adopt lofty and expansive marketing campaigns, small business owners struggle with branding in face of the competition. Entrepreneur Lloyd Irvin explains how it is possible for small businesses to market on a bigger scale.
PRINCE GEORGE COUNTY, Md., April 22, 2013 /PRNewswire-iReach/ — According to Lloyd Irvin–an innovative entrepreneur who has made a name for himself within the martial arts industry and other markets–small business has never had as much opportunity as it does today. However, he notes that many small business owners are unable to maximize this potential due to general apprehension, fear of competition, lack of drive or inexperience. While it may seem difficult to revamp branding and marketing for a small business, Irvin believes that it is quite possible for struggling businesses to expand their consumer reach while still remaining cost-efficient.
Although the support and growth of small business has gained a great deal of media attention in the wake of the recent Great Recession, a recent article from Entrepreneur suggests that many business owners are not taking the initiative. The article proposes that one of the main problems with branding in small business is that owners do not really regard themselves as marketers. Lloyd Irvin responds, “When a business owner fails to recognize his or her responsibility to market their company, there is not much hope for long-term growth and development. It is essential for every small business to become aggressive in marketing to stay relevant in today’s economy.”
The article also notes that many small business owners feel that even if they do pursue marketing efforts, their success will not prove as far-reaching as what big brands experience. However, the article’s author argues, “To start, small businesses can learn a lot from how big brands create experiences that connect with customers, creating sharing and loyalty. It’s a matter of knowing what you want to accomplish and following proven best practices that work on any size business. It’s a matter of turning your business into a brand by creating an experience tailored to your specific customer. Small businesses can often do that even better than big ones.”
The tips offered in the Entrepreneur piece are ones that resonate with the beliefs and efforts of Lloyd Irvin–especially the idea that in order for branding to be successful, it must be built on inspiration. “Small business owners often feel that once they have established their venture, there is no need for growth or continuation of a brand. However, those who are open to evolving will find that marketing is not only more successful, but that consumers may end up receiving the message well and responding positively with patronage. For example, I have helped many struggling local martial arts studios transform their image so that they could not only increase fees, but also attract even more students,” Lloyd Irvin concludes.
Lloyd Irvin is both a successful martial arts instructor and a smart business owner, and he makes it his goal to improve the lives and businesses of countless other people. Whether they are students or instructors developing their own schools, Irvin works with them to improve their mindset, physical fitness, and overall business acumen to reach their full potential. Having studied multiple styles for over 30 years, Lloyd Irvin is both a disciplined martial arts master and a professional MMA tournament fighter. He mentors a championship team of MMA fighters and he now owns a mixed martial arts academy in Prince George County, Maryland.
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