Hanna Lee Communications Named Public Relations Agency of Record for PAMA Pomegranate Liqueur, the Indispensable Modifier
One-Year Program to Include National Media Relations, Event Marketing, Cocktail Competition, Mixology Community Outreach and Digital and Social Media Strategy Consulting
NEW YORK, April 23, 2013 /PRNewswire/ — Hanna Lee Communications, Inc., an award-winning agency specialized in spirits, food, wine and travel PR, as well as event management, today announces that it has been named public relations agency of record for PAMA Pomegranate Liqueur, the original, all-natural pomegranate liqueur. The one-year program will include national trade and consumer media relations, event marketing, mixology community outreach, a cocktail competition, and digital and social media strategy consulting to reinforce PAMA’s positioning as the indispensable modifier.
“We’ve been fans of PAMA since its launch and we’re excited to take this vibrant brand to the next level,” said Hanna Lee, President and Founder, Hanna Lee Communications, Inc. “While it is by far the world’s pre-eminent pomegranate liqueur, our comprehensive PR and event programs will spotlight how PAMA adds complexity and depth to the flavor, color and mouthfeel of just about any cocktail. It’s truly versatile.”
“PAMA is very excited to collaborate with Hanna Lee Communications. The agency’s stellar reputation and award-studded track record will really help supercharge our efforts to position PAMA as the indispensable modifier,” said Brittany Capito, PAMA Brand Manager, Heaven Hill Distilleries, Inc. “They have deep knowledge of the spirits industry, solid relationships with the media and the mixology community, as well as the know-how to seamlessly integrate traditional public relations with the digital and social media realms.”
About Hanna Lee Communications, Inc.
Headquartered in New York City, Hanna Lee Communications, Inc. is an award-winning agency specialized in spirits, wine, food, travel, and lifestyle PR and event management. The agency only represents products and companies that it is passionate about. This outlook drives its well-acknowledged excellence.
The agency has created a number of successful PR case studies that have earned recognition from prestigious national and international organizations that include the PR News’ Platinum Awards, PRWeek Awards, SABRE Awards, PRSA-NY’s Big Apple Awards, The Communicator Awards and The Bulldog Awards.
Hanna Lee Communications’ client experience includes the Manhattan Cocktail Classic, Louis Royer Cognac, Santa Teresa Rum, The Dead Rabbit, PAMA Pomegranate Liqueur, Atsby New York Vermouth, Leblon CachaÃ§a, Sobieski Vodka, Marie Brizard Liqueurs, Michael’s New York, MONO+MONO Restaurant, Forcella Pizza Restaurant Group, Rayuela Restaurant, Macondo Latin Tapas Bar, Japan Week, Mionetto Prosecco Wines, Wines of Croatia, Terra Andina Chilean Wines, G7 Portuguese Wine Consortium, and others.
Hanna Lee or Jen Neugeboren
Hanna Lee Communications, Inc.
SOURCE Hanna Lee Communications, Inc.