Montblanc Powers “Midnight Moment” Video Project in Times Square, Showcases the Legendary Words of Nelson Mandela Through April 30, 2013
Video Project Was Celebrated at April 19th Viewing Reception with Robert de Niro, Jane Rosenthal, Craig Hatkoff and Ndaba and Kweku Mandela
NEW YORK, April 26, 2013 /PRNewswire/ — Montblanc celebrated their partnership with “Midnight Moment: A Digital Gallery,” with a tribute to Nelson Mandela, at a viewing reception with Robert de Niro, Jane Rosenthal, Craig Hatkoff and Ndaba and Kweku Mandela, two of Nelson Mandela’s grandsons, at the R-Lounge in Times Square. The reception included unparalleled views of the “Midnight Moment” screens with floor-to-ceiling windows overlooking Times Square, where guests enjoyed a first hand viewing of “The Power of Words” showcase.
The “Midnight Moment” is a synchronized creative content series that broadcasts selected videos in Times Square every night in a three-minute countdown to midnight. Montblanc is presenting the ‘Midnight Moment’ video project as part of a series of worldwide programs for the Montblanc “Signature for Good” initiative, which benefits UNICEF’s Schools for Africa and School for Asia initiatives, as well as UNICEF education programs in Latin America. The new short film, “The Power of Words,” was created specifically for the “Midnight Moment” series and will be showcased every night in April 2013. The film is a compilation of the South African leader, Nelson Mandela’s written words and pays tribute to his peaceful vision. The film will air from 11:57 pm – midnight EST in association with the Times Square Advertising Coalition (TSAC) and Times Square Arts in collaboration with the Tribeca Film Institute and Nelson Mandela Foundation.
“We are honored to power the ‘Midnight Moment’ and showcase the written words of Mr. Mandela, the visionary leader who exemplifies Montblanc’s commitment to culture and the arts,” said Jan-Patrick Schmitz, President and CEO of Montblanc North America. “For us, ‘Midnight Moment’ is not only an exciting piece of contemporary art, but it also delivers a larger message of the power of words. As part of the international Montblanc ‘Signature for Good’ partnership with UNICEF, this dynamic initiative will help raise awareness of the importance of quality education for children around the world.”
To celebrate the month-long tribute to Nelson Mandela, a reception was hosted on April 19, 2013 by Robert de Niro, Jane Rosenthal, Craig Hatkoff and Ndaba and Kweku
Mandela, two of Nelson Mandela’s grandsons, at the R-Lounge in Times Square. The reception included unparalleled views of the “Midnight Moment” screens with floor-to-ceiling windows overlooking Times Square, where guests enjoyed a firsthand viewing of “The Power of Words” showcase.
Because commitment to culture and the arts is an integral part of the brand philosophy, Montblanc has continued to amplify their role in the ongoing promotion of the written word and cultural values, both locally and internationally. With a heritage deeply rooted in the culture of writing, Montblanc shares Nelson Mandela’s lifelong commitment to emphasize the importance of writing and the power of words.
For over 100 years, Montblanc has embraced the traditions of lasting value and exquisite craftsmanship. The company’s uncompromising principles of design, style, quality and workmanship have allowed Montblanc to create heirloom collections that are passed from generation to generation. The iconic Montblanc emblem – the white star – is a symbol of excellence – the pinnacle of luxury writing instruments, timepieces, leather accessories and jewellery – and the brand has made an enduring commitment to encourage excellence through cultural advancement. Montblanc has its roots in writing culture and therefore sees a particular obligation to its own cultural commitment. Montblanc itself writes a small piece of cultural history through various international initiatives, including their partnership with UNICEF for the “Signature for Good” collection, a campaign that runs from March 2013 – March 2014 with parts of the proceeds raised from the sale of the “Signature for Good” collection benefiting vulnerable children worldwide.
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