Last updated on April 16, 2014 at 17:34 EDT

Group 1 Nissan Reinvents Vehicle Showroom Advertising

April 26, 2013

CAPE TOWN, South Africa, April 26, 2013 /PRNewswire/ –

South African vehicle showroom advertising has taken a leap forward with the launch of
the new “Reinventing Awesome” YouTube Advertising Campaign from Group 1 Nissan.

Group 1 Nissan (http://www.group1-nissan.co.za) in South Africa has launched one
of the country’s first showroom YouTube campaigns that not only highlights the exclusive
prices of the Nissan Micra, Nissan Juke and Nissan Qashqai, but also shows just how good
these vehicles are to drive.

The “Reinventing Awesome” Group 1 Nissan YouTube Video Campaign (
http://www.youtube.com/user/GroupOneNissan) consists of 3 x 30 second video spots that
were developed, scripted and produced by the Cape Town branch of WSI, one the world’s
largest networks of digital marketing consultants. These videos have already amassed
thousands of views on YouTube and have boosted the exposure of the Group 1 Nissan
Showrooms in Cape Town, Stellenbosch, Port Elizabeth and Uitenhage.

With the launch of this YouTube Video Advertising campaign Group 1 Nissan has become
one of the first Nissan dealership groups in South Africa to invest both time and money in
a fully-fledged online video campaign. This not only puts them at the forefront of local
South African online vehicle marketing initiatives, but also puts them on a par with some
of the largest vehicle dealerships found in the United States and Europe.

Group 1 Nissan is one of South Africa’s largest Nissan vehicle dealerships and have
showrooms in the Western Cape and Eastern Province areas of South Africa. They offer both
new and used Nissan vehicle options to their clients and have full vehicle service
capabilities at all of their branches.


        Justin Atkins
        Group 1 Nissan South Africa
        WSI Web Marketing Cape Town

SOURCE Group 1 Nissan

Source: PR Newswire