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Entravision’s Luminar Division Delivers Innovative Analytical Insights For The U.S. Latino Consumer Market

May 1, 2013

MIT Sloan Management Review Interview Highlights Benefits of Big Data Empirical Driven Analytics for Advertisers

SANTA MONICA, Calif., May 1, 2013 /PRNewswire/ — Entravision Communications Corporation (NYSE: EVC) today announced that its Luminar division, the “big data” analytics and modeling provider uniquely focused on delivering analytical insights on U.S. Latino Consumers has been featured in the MIT Sloan Management Review. Franklin Rios, President of Luminar, was interviewed for the article and discussed how big data utilizing empirical and behavioral driven analytics is changing the way advertisers look at the U.S. Latino market and how they implement their marketing campaigns.

“With ‘big data’ the ability to analyze and understand consumer behavior at the individual level is here today and truly transforming how businesses target and communicate with consumers through the entire marketing lifecycle,” said Franklin Rios, President of Luminar. “Utilizing real transactional empirical data is critical to delivering actionable insights but equally important is the utilization of a cultural lens to identify and understand the cultural differences and nuances that are present in a diverse U.S. Latino consumer market of more than 52 million people. It is this ability to create a deep, multi-layered view of the Latino consumer that allows for rich insight and business intelligence that drive business growth and return on investment for advertisers.”

About Luminar:
Luminar (www.luminarinsights.com) is the premier analytics insights provider that is changing the way brands currently target the U.S. Latino consumer. Leveraging its proprietary analytics and modeling technology, Luminar unlocks “big data” and develops predictable models that reflect the behaviors and attitudes of today’s Latino consumers across a wide range of vertical categories. Luminar is led by an executive team with extensive and diverse experience in analytics, technology, marketing and interactive media. Luminar is a unit of Entravision Communications Corporation, a diversified Spanish -language media company utilizing a combination of television, radio and digital operations to reach Latino consumers across the U.S., as well as the boarder markets of the U.S. and Mexico.

About Entravision Communications Corporation:
Entravision Communications Corporation is a diversified Spanish-language media company utilizing a combination of television, radio and digital operations to reach Latino consumers across the United States, as well as the border markets of Mexico. Entravision is the largest affiliate group of both the top-ranked Univision television network and Univision’s UniMas network, with television stations in 19 of the nation’s top 50 Latino markets. The company also operates one of the nation’s largest groups of primarily Spanish-language radio stations, consisting of 49 owned and operated radio stations. Additionally, Entravision has a variety of cross-platform digital content and sales offerings designed to capitalize on the company’s leadership position within the Latino broadcasting community. Entravision shares of Class A Common Stock are traded on The New York Stock Exchange under the symbol: EVC.

SOURCE Entravision Communications Corporation


Source: PR Newswire