Everlast Partners With ProCamps In 2013
Premier fight sports brand brings training methodology to athletes from all sports
NEW YORK, May 3, 2013 /PRNewswire/ — Everlast Worldwide Inc., the global leader in fight sports and fitness equipment, will partner with ProCamps, which operates and manages youth sports camps nationwide on behalf of the most recognizable professional athletes in sports today.
As part of the partnership, Everlast will create and operate cross-training fitness stations that will introduce boxing and MMA driven exercises to each camp attendee. In addition to the fight sports based training stations, all ProCamps nationwide will incorporate Everlast equipment into traditional training drills.
“Today’s athletes continue to explore new training methods to gain an edge on their competition,” said Matt Cowan, EVP Marketing, Sales and Product for Everlast. “The core benefits of fight sports training; hand-eye coordination, speed, strength and conditioning, translate very well to other sports such as football, basketball and baseball.” Since adopting fight sports based exercises to their off season training, many top-tier athletes, such as pro football star, Reggie Bush, are finding added success on the field of play. “Our goal is to educate the next generation of athletes on the physical and mental benefits that fights sports training can bring to their primary sport.”
Everlast has selected five feature camps that will promote the “Everlast Cross-Training” station; the Arian Foster Football ProCamp (May 4-5, Pearland, TX), the Reggie Bush Football ProCamp (June 15-16, San Diego, CA), the Ben Roethlisberger Football ProCamp (June 17-18, Harmony, PA), the Eric Decker/Demaryius Thomas Football ProCamp (July 10-11, Denver, CO) and Carmelo Anthony’s Camp Melo (Aug 3-4, New York, NY).
Everlast equipment and apparel is available at everlast.com and sporting goods retailers nationwide.
About Everlast Worldwide Inc.
The preeminent brand in boxing since 1910, Everlast is the world’s leading manufacturer, marketer and licensor of boxing, MMA and fitness equipment.
From legendary boxing champions Jack Dempsey and Sugar Ray Robinson to MMA champions Randy Couture and Jon Jones, Everlast is the brand of choice for generations of world champion professional athletes. Built on a brand heritage of strength, dedication, individuality and authenticity, Everlast is a necessary part of the lives of countless champions. Based in Manhattan, Everlast’s products are sold across more than 75 countries and 6 continents. Everlast is a wholly owned subsidiary of Brands Holdings Limited, a global company and manager of worldwide sporting goods and apparel brands. For more information, visit www.everlast.com.
Established in 1998, ProCamps develops, markets, and operates sports camps and other related events for professional athletes in football, basketball, baseball and hockey amongst a wide range of other pro sports. Over 100 of the world’s most recognizable professional athletes have organized their personal camps with ProCamps.
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SOURCE Everlast Worldwide Inc.