Cat Footwear signs Tyler Hilton as Earthmover
Global footwear manufacturer names singer/songwriter in Earthmovers Campaign
ROCKFORD, Mich., May 8, 2013 /PRNewswire/ — Cat Footwear is excited to announce a new addition to their Earthmovers Campaign: recording artist, Tyler Hilton. In keeping with the Caterpillar Inc. brand, the Earthmovers Campaign celebrates individuals who positively impact the world around them and who “move the earth” in their everyday lives. Dedicated, confident, and bold, an Earthmover is an individual who embodies the brand’s tradition of hard work and fearlessness.
A native of sunny Palm Springs, California, Tyler Hilton is a singer, songwriter and actor. The son of an electrical contractor and a teacher, Hilton grew up in a musically inclined family, where he took to playing guitar and singing at a very young age. After releasing an independent self-titled album in 2004, he was signed to Warner Bros. Records and put out his first major-label album the same year he made his acting debut starring in the CW’s “One Tree Hill,” and later as Elvis Presley in the Johnny Cash biopic, “Walk The Line.”
Yet, while his cover songs appeared on the Grammy Award-winning soundtrack for “Walk The Line,” and his originals aired on “One Tree Hill”, Hilton had yet to release another full-length album. After a series of attempted new releases were thwarted by the major label scene, Hilton opted to leave his record deal to finally release his much-anticipated third studio album in 2012, “Forget The Storm,” through his own label, Hooptie Tune Records, marking his first independent full-length release in 8 years. Today, Hilton is busy touring the U.S., Canada and Europe, sharing the new material with his fans.
“When we first heard about Tyler’s story,” says Kelly Ballou, USA Marketing Manager for Cat Footwear, “We loved his independent, pioneering spirit, and that he refused to let anyone dictate how or what his musical career should be. Tyler’s boldness really personifies what an Earthmover is.”
“When I learned that to Cat Footwear, an Earthmover is someone who inspires the world through dedication and commitment to their craft, I was really honored,” says Hilton. “It has been a challenging couple of years and I had to take a big risk and leave a lot behind to start my own label. Without all the rules and red tape, I’m now able to write honest Americana Rock n’ Roll and be much closer to who I really am. It’s so cool to be acknowledged for that.”
To learn more about Tyler Hilton and the Earthmovers campaign, visit: http://www.catfootwear.com/US/en/Earthmovers-Full; on Twitter: @CatFootwear, @TylerHilton, and on Facebook at: Facebook.com/CatFootwear.
About Tyler Hilton:
A native of Palm Springs, CA, Tyler Hilton is a musician, songwriter and actor. Hilton released THE TRACKS OF TYLER HILTON in 2004, the album included the top 40 singles “When It Comes” and “How Love Should Be.” Since the release, Tyler has toured with artists such as Taylor Swift, Gavin DeGraw, Goo Goo Dolls, Keith Urban and John Mayer. Hilton has also made a name for himself in the acting world, playing the role of a young Elvis in the Academy Award winning film, Walk The Line, where he also contributed two covers to the soundtrack. His other credits include the CW’s “One Tree Hill,” VH1 series “Single Ladies” and the 2008 feature Charlie Bartlett. In April 2012, Hilton released his follow-up album, FORGET THE STORM, independently through his own label, Hooptie Tune Records, followed by a Deluxe Edition of the record in April, 2013.
About The Earthmovers Campaign:
An Earthmover shows the strength, passion and courage to positively affect the world around him. At Cat Footwear, we celebrate the Earthmover in all of us. For more than five generations, Cat Footwear equips those who are dedicated to turning the status quo into the extraordinary. Earthmovers surprise us, challenge us, and inspire us.
About Cat Footwear:
Cat Footwear is a division of Wolverine World Wide Inc., and the global footwear licensee of Caterpillar Inc. For nearly two decades, Cat Footwear has been designing and engineering quality footwear that lives up to the hard-working reputation of the Caterpillar brand. Rich in heritage, Cat began in the industrial work boot sector, and has since grown into fashionable lifestyle collections for urban, city-dwelling men and women. As a brand, Cat focuses on quality, rugged leathers, old-fashioned craftsmanship and sophisticated details that defy their modest price tag. Today, Cat Footwear is sold in more than 150 countries worldwide. More info: www.CatFootwear.com.
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SOURCE Cat Footwear