Everyday Health Expands Recipe Rehab Into Book Category With Multi-Platform Healthy Food Initiative
Emmy Nominated Series Recipe Rehab Releases Cookbook Featuring Celebrity Chefs Candice Kumai and Spike Mendelsohn
NEW YORK, May 14, 2013 /PRNewswire/ — Everyday Health, Inc., the leading health and wellness media company, today announced another addition to their healthy eating platform. Recognized earlier this month with an Emmy nomination , Everyday Health’s TV series Recipe Rehab released a cookbook today with 80 recipes that transform nutritional nightmares into healthy and delicious meals–RECIPE REHAB: 80 Delicious Recipes That Slash the Fat, Not the Flavor. Recipe Rehab airs Saturdays on ABC stations, and began as a series on Everyday Health’s YouTube original channel.
Together, the syndicated television show, website and book support Everyday Health’s healthy eating initiative, which extends the Company’s overall mission to help people make better health and lifestyle decisions every day. RecipeRehab.com has become a premier destination for consumers looking to make smart food choices for themselves and their families, and the marketers who want to reach them. The book, published by HarperWave, a division of HarperCollins, includes 80 delicious recipes such as Stuffed French Toast with “No-tella,” and family favorites like Crispy Beef Tacos and Lightened-Up Cheeseburger Pizza, accompanied by beautiful 4-color photography, chef’s tips and nutritional information.
Currently airing on ABC stations nationwide, each episode of Recipe Rehab features a rotating cast of celebrity chefs and each week two go head-to-head in a competition to transform a calorie-laden dish, submitted by viewers, into a guilt-free version. Celebrity chefs such as Spike Mendelsohn, Govind Armstrong and Candice Kumai, among others, each create their rehabbed interpretation of the dish, slashing fat, sodium and calories in the process. In conjunction with the series, the show’s website, RecipeRehab.com, is designed to empower healthy eating by promoting a robust social sharing environment that provides engaging content and features additional recipes and discussions.
“As creators and curators of the best health and wellness content, it is important Everyday Health makes it accessible anywhere, anytime a healthy lifestyle decision is being made–whether users are on mobile, web, watching TV, or in a book store,” explained Mike Keriakos, Everyday Health President & Co-Founder. “We are very excited to see a cookbook from our Emmy-nominated TV series Recipe Rehab be published, and we believe it will further the show’s theme encouraging families to cook together and healthfully while having fun.”
“I feel so lucky to be part of Recipe Rehab and to have had the opportunity to change families’ lives by teaching them that with the right foods, you can transform what you eat,” said Candice Kumai, featured chef. “What I love about Recipe Rehab is that it gives everyone in America the tools to create tasty, healthful foods, right in his or her own kitchen.”
Populus Brands, the LA-based marketing and brand building agency, brought together and managed the multi-faceted deal between HarperCollins, Everyday Health, Trium Entertainment and Litton Entertainment.
About Recipe Rehab
Nominated for a 2013 Daytime Emmy, Recipe Rehab, produced by Everyday Health and Trium, is the first program from a YouTube original channel to premiere on broadcast television. The popular program has expanded its format and debuted on ABC stations as an original half-hour, weekly educational and informational series in October 2012. In each episode, the show’s host Danny Boome plays referee between two competing chefs on a recipe recreation, with a healthy twist. The recipe comes from a real family who submitted their favorite, decadent dish. The “Recipe Rehab” chefs compete to take it from unhealthy to healthy. Once the chefs’ burners have been turned off and the meals have been plated, that featured family casts their vote on which dish is the ‘better eats’ based on ease-to-make, taste, and closeness to the original recipe. Each week, Danny also advises the audience on his recipe for a happy, healthy and stress-free kitchen.
About Everyday Health, Inc.
Everyday Health is the leading health and wellness media company. Attracting 38 million people monthly through its popular websites, mobile applications, and social media presence, Everyday Health’s mission is to inspire consumers to live healthier lives and to help doctors make more informed decisions for their patients. Everyday Health reaches an additional one million viewers per episode through its weekly TV series on ABC stations. The Company’s broad portfolio of products spans the health spectrum, from in-depth medical content for condition prevention and management to healthy lifestyle offerings. Everyday Health was founded in 2002 by CEO, Ben Wolin, and President, Mike Keriakos.
About Candice Kumai, featured chef
Former model-turned?chef, Candice Kumai received her culinary training at Le Cordon Bleu California School of Culinary Arts and has cooked in several California based restaurants. Candice is currently a judge on Iron Chef America, food writer for Men’s Health, Women’s Health and various lifestyle publications. Candice is also a Top Chef alumnus, the author of Pretty Delicious, a contributing author to the New York Times #1 bestseller Cook Yourself Thin and Cook Yourself Sexy. Candice also is the star of E!’s upcoming reality series, Playing With Fire.
SOURCE Everyday Health, Inc.