Internet Broadcasting Expands Video Capabilities
Enhanced video capabilities simplify and streamline digital publishing process, increasing efficiency and maximizing reach, audience and engagement
ST. PAUL, Minn., May 15, 2013 /PRNewswire/ — Internet Broadcasting Systems, Inc. (IB), the leading provider of digital publishing technology and services for media companies, today announced the release of several powerful video features that simplify workflow and increase efficiency for editors, enabling newsrooms to maximize the reach and impact of their video.
IB is committed to its media clients who embrace a content-driven strategy and regularly releases innovative new capabilities for the ibPublish platform. This release, along with other enhancements to ibPublish, not only expands capabilities, but simplifies user workflow to allow journalists to spend less time editing and manipulating video clips and images; freeing them to spend more time on developing compelling content.
Now seamlessly integrated and accessible within ibPublish are advanced video clipping and trimming tools, streamlined image capture and gallery generation, expanded off-site video sharing and enhanced closed captioning.
The built-in video clipping tool allows editors to quickly create multiple clips from existing video while preserving the original video file. In addition, editors can fine-tune video clips with the click of the “Trim Video” button for cleaner online video.
Direct image capture allows editors to instantly grab multiple images from a video clip, generating an image gallery in a few simple steps. “When I introduced my team to this tool, there was a moment of silence followed by a standing ovation,” said Barb Besteni, managing editor and executive producer at Post-Newsweek Stations’ WPLG-TV in Miami. “This feature allows our team to pull images from all of our footage; it is very easy to use and we use it a lot.”
“We are very excited about this tool and are encouraging it throughout the station,” said Eric Reinert, manager of Maranatha Broadcasting’s WFMZ.com. “It allows you to quickly grab images from actual video and create a slideshow instantly, all within the same tool; and, in turn, site users are able to engage with our content in multiple ways.”
Additionally, setting off-site video-sharing rules is now just one click away. Editors have full control over embeddable video players, allowing or restricting sharing rights to external sites. If sharing is permitted, ad targeting allows stations to monetize video views on other sites and access in-depth analytics that are native to the platform.
The new closed-captioning feature empowers IB clients to meet the FCC’s requirements and regulations for online video without affecting the user’s experience. IB’s video players allow users to turn the closed captioning functionality on or off.
All of these features are included within the ibPublish CMS, so editors do not need to open and log in to another program or use a separate tool to manage their video. Access to these and other features are built in to each video object in the platform.
“A compelling piece of video that only exists as a clip in a Web story is a wasted opportunity to drive engagement and revenue,” said Barb Palser, Vice President of Publishing Solutions at IB. “Depending on the content, it can be offered in raw or extended form, clipped into pieces, converted into an image gallery, and distributed to internal and third-party channels via syndication feeds or embeddable players. Our job is to give content producers tools to create all of those experiences as easily and efficiently as possible.”
About Internet Broadcasting
Aiming to transform how broadcast media leaders engage and interact with their audiences, Internet Broadcasting offers scalable publishing solutions that power digital growth and strengthen consumer relationships. Internet Broadcasting solutions include an innovative SaaS-based digital publishing platform, original and syndicated content, and the IB Digital Agency, one of the largest digital advertising agencies. Internet Broadcasting has had a long-term focus on serving local television companies with award-winning websites and services. Leading media companies such as Hearst Television, Turner Broadcasting, and The Washington Post Company’s Post-Newsweek Stations group are clients. Founded in 1996, Internet Broadcasting is headquartered in St. Paul, Minn. For more information, visit www.ibsys.com.
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SOURCE Internet Broadcasting Systems, Inc.