FactorTrust Selects Trevelino/Keller To Lead Communications Strategy
Firm Chosen Based on Creative Thinking and Experience with Financial Services Companies
ATLANTA, May 20, 2013 /PRNewswire/ — FactorTrust, the leading provider of underbanked consumer data, analytics and risk scoring solutions on those not served by traditional banking channels, announces its partnership with Trevelino/Keller as its communications agency of choice. Trevelino/Keller offers FactorTrust financial market, business-to-business (B2B) and vertical market experience that supports the company’s public relations and marketing strategies.
FactorTrust is working to evolve and educate the traditional lending community utilizing its comprehensive data on underbanked consumers. By utilizing FactorTrust’s scoring platform, lenders have access to real-time data that is typically not made available to credit bureaus, mitigating the company’s risk.
“Trevelino/Keller has many strengths, one of which is thinking outside the box and developing creative ways to disseminate a message. This, combined with the firm’s B2B and financial services background, makes us confident Trevelino/Keller will be an asset in extending our reach and further developing our brand recognition,” says FactorTrust CEO Greg Rable.
Recognized as the fourth fastest growing agency in North America, Trevelino/Keller is often sought after by rapidly ascending companies in need of a strategic partner that cuts across public relations, branding, social media and marketing.
“FactorTrust adds to our depth of work within the financial services industry, explains Genna Keller, principal, Trevelino/Keller. “By leveraging FactorTrust’s extensive data, we are developing ongoing, cross-channel, educational campaigns targeted at financial institutions. These campaigns are designed to educate the marketplace on how to better serve the millions of underbanked consumers in the U.S.”
Headquartered in Atlanta with a presence in Washington, DC and Charleston, SC, Trevelino/Keller specializes in public relations, social media and brand marketing. Recognized as one of the 30 best firms to work for in North America, Trevelino/Keller is sought after by companies in Technology, Corporate, Lifestyle, GreenWorks, Franchising and Health. The firm’s Atlas Alliance offers international support in markets throughout Europe, the Middle East, Asia Pacific and Latin America. Trevelino/Keller’s commitment to the startup community began with its launch of The Start-Up Council in 2006 and will expand in 2013 with the launch of Groovy-Studios, its marcom one-offs platform for early stage companies and Start-Opia, a portal connecting startups, capitalists and service firms. WheelhouseTK, the firm’s brand that brings expanded expertise together in video services, SEO/PPC and web/mobile programming, serves those clients looking for integrated solutions. For more information about the firm visit www.trevelinokeller.com. For career placement, visit the firm’s talent portal, www.prstarbase.com.
FactorTrust has compiled the most comprehensive data on the underbanked market in the industry through lending portfolios that report data daily, in real time. This daily loan performance data on millions of underbanked consumers is analyzed and combined with leading third-party data attributes in order to provide instant lending decisions using the company’s comprehensive scoring platform. Lenders are continually faced with the challenge of how to effectively and intelligently manage risk to capitalize on this segment. This analysis uses data not typically reported to the credit bureaus, and is invaluable in helping consumers have access to better borrowing options, while also providing a more accurate assessment of the consumer for lenders. For more information, please visit www.factortrust.com or contact FactorTrust at 1-866-910-8494.