Last updated on April 17, 2014 at 11:32 EDT

Jiayuan Unveils New Mascot and Logo to Celebrate 10 Years of Success

May 20, 2013

BEIJING, May 20, 2013 /PRNewswire-FirstCall/ — Jiayuan.com International Ltd. (“Jiayuan”) (NASDAQ: DATE), operator of the largest online dating platform in China, today announced the launch of a new mascot and logo to celebrate 10 successful years of helping marriage-minded singles find love. The new imagery will be used for the Jiayuan brand from May 20, 2013.

(Photo: http://photos.prnewswire.com/prnh/20130520/CN16931LOGO)

The new mascot, named “Jiajia,” is a blue magpie, which in Chinese culture is a symbol of luck, happiness, and a “bridge to love.” Jiajia is holding Cupid’s bow and arrow, which reflects Jiayuan’s mission to help singles find serious relationships in a convenient and safe environment. Along with the new mascot, Jiayuan also introduced a simpler and more modern corporate logo. The blue and pink color scheme represents sensibility and longevity, on the one hand, and sensitivity and love on the other.

“We are very excited to celebrate 10 years of success with the launch of our new logo and mascot, which will provide a powerful up-to-date suite of images that reinforce Jiayuan’s reputation for quality and innovation,” said Mr. Wu Linguang, CEO of Jiayuan, “As a pioneer of online dating in China, over the past decade we have established our position as the undisputed industry leader and we are proud to have helped millions of singles find love. The updated Jiayuan brand imagery helps open a new chapter in the next-stage of our growth. We will continue focusing on providing the best online and mobile platforms to help marriage-minded singles find love during our second decade and beyond.”

Forward-Looking Statements

This press release contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates,” “confident” and similar statements. Jiayuan may also make written or verbal forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in verbal statements made by its officers, directors or employees to fourth parties. Statements that are not historical facts, including statements about our beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: our growth strategies; our future business development, including development of new products and services; our ability to attract and retain users; competition in the Chinese online dating markets; changes in our revenues and certain cost or expense items as a percentage of our revenues; the outcome of any litigation or arbitration; the expected growth of the number of Internet and broadband users in China; Chinese governmental policies relating to the Internet and online dating websites and general economic conditions in China and elsewhere. Further information regarding these and other risks is included in our documents filed with the U.S. Securities and Exchange Commission. Jiayuan does not undertake any obligation to update any forward-looking statement, except as required under applicable law. All information provided in this press release is as of the date of the press release, and Jiayuan undertakes no duty to update such information, except as required under applicable law.

About Jiayuan

Jiayuan.com International Ltd. (“Jiayuan”) (NASDAQ: DATE) operates the largest online dating platform in China. Jiayuan is committed to providing a trusted, effective, and user-focused online dating platform that addresses the dating and marriage needs of China’s rapidly growing urban singles population. As a pioneer in China’s online dating market, Jiayuan ranks first in terms of number of unique visitors, average time spent per user and average page views per user among all online dating websites in China in 2012, according to iResearch. Jiayuan recorded an average of 5.1 million monthly active user accounts in the fourth quarter of 2012. Every two of Jiayuan’s American Depositary Shares represent three ordinary shares.

For more information, please visit http://ir.jiayuan.com.


For investor and media inquiries, please contact:


Shirley Zhang
Jiayuan.com International Ltd.
+86 (10) 6442-2321

Yue Yu
Brunswick Group LLP
+86 (10) 5960-8600

New York

Cindy Zheng
Brunswick Group LLP
+1 (212) 333-3810

SOURCE Jiayuan.com International Ltd.

Source: PR Newswire