Kayem Invites Fans To Step Up To The Plate To Create Fenway’s Next Frank
For the dog days of summer, one “lucky dog” will have their hot dog creation sold at Fenway Park
CHELSEA, Mass., May 20, 2013 /PRNewswire/ — Fenway Franks have long been a part of enjoying Red Sox games at historic Fenway Park, and now hot dog fans have an opportunity to step up to the plate to make a little history of their own by creating Fenway’s next frank. Kayem Foods, the official frank and sausage of the Boston Red Sox and Fenway Park, launched the first-ever “Create The Next Fenway Frank” contest, giving fans throughout the country the chance to offer their own perfect combination of toppings for enjoying a game at Fenway. The winning dog will be announced on National Hot Dog Day, July 23, and will be served at Red Sox games at Fenway Park that night and select games thereafter.
Kayem’s “Create The Next Fenway Frank” contest will continue through June 15 and fans can visit facebook.com/kayemfranks to create and submit their signature frank. Fans will start with a classic Kayem Fenway Frank and New England Style bun, and can add toppings and dressings to make their creation a home run. On July 1, Kayem will present its lineup of the top five franks as selected by Kayem and Facebook fans will have the chance to vote for their favorite.
Two finalists will be brought to Boston to personally help rally support for their franks at a special free lunchtime National Hot Dog Day celebration at The Landing at Long Wharf on July 23. At the event, a Red Sox player will announce the grand prize winner, who’s winning recipe will be unveiled as part of a ceremony prior to the start of the Red Sox game versus the Tampa Bay Rays that evening. In addition to the honor of having their signature frank sold within Fenway Park, the grand prize winner will also receive a $1,000 Cash Gift Card. Runner up will receive a $500 Cash Gift Card.
According to Bob Kufferman, Kayem Senior Brand Manager, “As the maker of Fenway Franks, we know that enjoying a delicious hot dog at the ballgame is one of the best parts of the Fenway Park experience for millions of fans. As we welcome the start of grilling season, summer time, and National Hot Dog Day, we wanted people to celebrate their love of franks and baseball in a unique and exciting way. We want to thank the Red Sox and Aramark for partnering with us on this promotion and offering die-hard fans this once-in-a-lifetime opportunity. We can’t wait to see our fans’ innovative creations.”
This contest is open to all US residents 18 years of age or older. One entry per person. No purchase required, purchasing does not improve your chance of winning. Contestants will be selected based on their creativity and marketability. For additional terms and conditions related to Kayem’s “Create the Next Fenway Frank” giveaway, please visit facebook.com/kayemfranks.
Kayem Foods, founded in 1909, is the largest meat processor in New England. Owned and operated by the same family for more than 100 years, the company manufactures Kayem Franks, the #1 brand of franks sold in New England. Best known for its Old Tyme Natural Casing franks, Kayem produces over 100 varieties of hot dogs and 300 varieties of deli meats, sausage and dinner hams under the Kayem, al fresco, Schonland’s, McKenzie, Triple M, Genoa, Jordan’s, Deutschmacher, Kirschner, and Essem brands. In 2009, Kayem Foods began manufacturing and distributing the iconic Fenway Franks line of hot dogs, the Official Hot Dog of the Boston Red Sox and Fenway Park. In 2010, Kayem, became the official brand of both Franks and Sausage of the New England Patriots and Gillette Stadium.
Contact: Sophie Hamersley RF|Binder (on behalf of Kayem) (781) 559-0442 Sophie.Hamersley@rfbinder.com
SOURCE Kayem Foods