Gourmet Ads Debuts New Ad Exchange Powered by AppNexus
Relationship Will Give Brand Advertisers Greater Ability to Reach Their Target Audiences Via Food Websites
NEW YORK, May 21, 2013 /PRNewswire/ — Food advertising network Gourmet Ads (www.gourmetads.com) announced today that AppNexus, which offers the industry’s most powerful, open and customizable advertising technology platform, will be its ad server of record and will also power its ad exchange to help its food, grocery and packaged goods clients better engage with both household grocery buyers and home cooks online.
Gourmet Ads chose AppNexus because of its global, unified ad serving platform which supports both display and mobile. The partnership will allow the five-year-old Gourmet Ads to significantly scale its publisher base, while delivering extended audiences for campaigns and global retargeting.
“Gourmet Ads is another great example of how sophisticated ad networks are leveraging the AppNexus platform to achieve scale and reach their clients’ target audiences across display and mobile,” said Michael Rubenstein, President, AppNexus.
“This partnership will allow us to give our food advertisers greater flexibility in how they can target audiences on a contextual perspective across our network of food, cooking and recipe websites,” said Benjamin Christie, president and founder of Gourmet Ads. “Leveraging the AppNexus platform, we’ll be expanding our programmatic offering for brand advertisers and agency trading desks. Recently we’ve seen a spike in requests for the development of custom private ad exchanges and we see this trend continuing well into 2013.”
In addition to Gourmet Ads’ current campaign targeting options, the partnership will leverage the ability for brands to advertise right next to contextually relevant recipes across the Gourmet Ads network of websites. No matter the brand’s ideal contextual environment, advertisers can reach them across more than 170 pre-defined contextual segments, and when required custom brand segments can be developed. For example, a cereal advertiser can now place its ads alongside breakfast recipes, or a tomato sauce company can share screen space with pasta recipes.
Using AppNexus APIs (application programming interface), Gourmet Ads has launched a fully functional publisher dashboard which includes reporting, ad tag management, rich media and support. In addition to this, Gourmet Ads currently has in development a brand new innovative toolset for advertisers, scheduled for release in June, which will also leverage AppNexus’ APIs.
Download the Gourmet Ads RTB and Programmatic Media Kit here:
About Gourmet Ads
Gourmet Ads (http://www.gourmetads.com) is a global food marketing network focusing on branding campaigns for reaching the grocery buyer online. With operations in the United States, U.K., Canada, Australia and New Zealand, Gourmet Ads consists of over 350+ cooking websites where consumers are spending time online researching recipes, including its own recipe search engine RecipeBridge.com (www.recipebridge.com). Gourmet Ads develops customized advertising solutions from regular IAB units, to portal type solutions such as background skins, roadblocks and interstitials which go beyond the banner. It has represented such brands as General Mills, Starbucks, Orville Redenbacher’s, Campbell’s, Nestle, Swiffer and Kraft Foods, as well as retailers Walmart, Kroger, Fresh & Easy and Safeway.
Gary Frisch / Swordfish Communications
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SOURCE Gourmet Ads