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Banana Boat® Sunscreen Continues Partnership With Target Chip Ganassi Racing To Keep Indianapolis 500 Attendees Cool And Protected

May 23, 2013

Drivers and Fans are Keeping Cool at the Track with New Innovations from Banana Boat® Sunscreen

INDIANAPOLIS, May 23, 2013 /PRNewswire/ — Rounding the corner for lap two, Banana Boat(®) sunscreen and Target Chip Ganassi Racing continue their partnership for the second year in the 2013 IZOD IndyCar Series. The two brands are helping Indianapolis 500 fans stay cool and protected from the sun at the upcoming race with the brand’s new innovations – Banana Boat(®) Sport Performance(®) CoolZone(TM) sunscreen lotion and Banana Boat(® )Protect and Hydrate Sunscreen lotion. Banana Boat(®) Protect & Hydrate sunscreen lotion provides all day moisture* with aloe, and Banana Boat(®) Sport Performance(®) CoolZone(TM) sunscreen lotion instantly cools and refreshes the skin on contact. These multi-benefit sunscreen lotions have undergone testing in seven conditions – sun, pool water, ocean water, wind, sweat, sand and extreme heat up to 100 degrees – to provide safe and effective sun protection.

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“We are excited to be continuing our partnership with Target Chip Ganassi Racing at this year’s Indianapolis 500,” said Carla Luca, Senior Brand Manager, Banana Boat. “This ongoing partnership brings together two brands that value uniqueness and fun – sharing the goal of keeping racing fans cool and protected while they enjoy the race.”

Year two of the Banana Boat(®) sunscreen and Target Chip Ganassi Racing partnership highlights sun-safe ways for fans to enjoy the race. Temperatures on and around the track can hit well over 100 degrees, and with the intense sun and heat, fans, racing teams, and crews alike need reliable sun care protection. As a part of the partnership, Banana Boat® sunscreen set up “Shade Stations” trackside at the recent Honda Grand Prix of St. Petersburg and Toyota Grand Prix of Long Beach, providing race fans with product samples and educational materials about proper sun protection. Three-time Indianapolis 500 winner Dario Franchitti also drove a Banana Boat(® )brand themed car at the St. Petersburg race.

“Banana Boat(®) sunscreen provides safe and effective sun protection that fans and families attending our races need,” said Franchitti. “The pit crews on the Target teams rely on sunscreen out on pit lane to get them through these events. They are a very important partner and have been a great supporter of our program.”

Fans can also stay cool and protected beyond the race track by visiting the Banana Boat(®) brand Facebook page to check out The Unconditional Fun Sweepstakes which gives families the opportunity to enter to win weekly summer fun prizes, including an ultimate four-day, three-night family getaway to any of the ten Great Wolf Lodge(®) Waterpark Resort locations. For more information about the sweepstakes and Banana Boat(®) sunscreen products, please visit www.bananaboat.com or www.Facebook.com/BananaBoatBrand.

*Use as directed.

About Target Chip Ganassi Racing

Chip Ganassi has been a fixture in the auto racing industry for over 25 years and is considered one of the most successful as well as innovative owners the sport has anywhere in the world. Today his teams include three cars in the IZOD IndyCar Series, two cars in the NASCAR Sprint Cup Series, and one Daytona Prototype in the GRAND-AM Rolex Sports Car Series. Overall his teams have 15 championships and over 150 victories, including four Indianapolis 500s, a Daytona 500, a Brickyard 400 and five Rolex 24 At Daytonas. Ganassi boasts state-of-the-art race shop facilities in Indianapolis and Brownsburg, Ind. and Concord, N.C., with a corporate office in Pittsburgh, Penn. For more information log onto: www.chipganassiracing.com

About Banana Boat(®) Brand

The Banana Boat(®) brand offers a wide range of product options that provide today’s busy family with safe and effective sun protection, so the fun can go on. The advanced technology in Banana Boat(®) sunscreen products provides effective broad spectrum UVA and UVB protection that won’t break down in the sun. Banana Boat(®) products have carried The Skin Cancer Foundation’s Seal of Recommendation for almost two decades.

MEDIA CONTACT:
Catherine McCormack
catherine.mccormack@edelman.com
(212) 819-4816

SOURCE Banana Boat(R) Sunscreen; Target Chip Ganassi Racing


Source: PR Newswire