Last updated on April 18, 2014 at 1:21 EDT

SBTech Continues Aggressive Penetration Into Land Based Market With Exclusive Deal With Serbian Bookmaker, MaxBet

May 29, 2013

LONDON, May 29, 2013 /PRNewswire/ –

Leading provider of award-winning turnkey sports betting solutions, SBTech, has signed
an exclusive deal with Serbia’s leading sports betting operator, MaxBet, to provide them
with their state of the art sports betting software. MaxBet boasts over 150 betting shops
in more than 30 cities throughout Serbia, as well as further afield in Federation of
Bosnia and Herzegovina, Republika Srpska and Romania. The deal will see SBTech replacing
MaxBet’s current system with a high performing sports betting platform for their land
based operations, allowing the Serbian sports betting operator to provide their bettors
with a much wider variety of sports, leagues and bet types, as well as the ability to
enjoy an upgraded live betting experience with more than 8,000 monthly live events. In
addition, MaxBet’s signing with SBTech will allow them to successfully penetrate the
online and mobile markets once regulation permits it.

“We’re delighted to have MaxBet as our customer and we’re pleased they’ve chosen
SBTech to provide them with industry leading sports betting software for their land based
betting shop operations,” says SBTech CEO, Itai Zak. “It’s a fantastic move for the
Serbian sports betting operator that will allow them to offer their customers a much
richer sports betting experience, including a wider range of live betting opportunities.
We’ll also provide them with the means to access the competitive markets of online and
mobile with our industry leading solutions, which will undoubtedly allow them to hit the
ground running once regulation allows it.”

The deal also marks another important acquisition for SBTech, following their previous
deals in the regulated land based and betting shop market with Albanian leader Xhoilloto,
top Nigerian operator Betland, and well-known European operator BetShop.

“As a veteran bookmaker we know exactly what it takes to run a successful land based
betting shop operation and it’s clear that SBTech have the industry experience and
technical expertise we need to take our business to the next level and join the market’s
front-runners,” says Sasa Marceta, CEO at MaxBet. “SBTech are the leaders in their field
and have a great deal of experience and track record of success when it comes to
regulatory compliance, top performing sports betting solutions for land based operations
and online and mobile betting platforms and we’re confident this deal will result in a
richer sports betting experience for both our current and potential new customers.”

About SBTech:
Established in 2007, SBTech is a leading provider of interactive sport betting solutions
and services to traditional and regulated markets. The complete offering includes an
innovative, dynamic and highly customized suite of turnkey and fully managed online,
mobile and offline solutions, which push the interactive betting industry into new



Source: PR Newswire