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Flash Networks Analysis Reveals that Tablet Users are Twice as Likely to Shop Online as Smartphone Users

May 30, 2013

Smartphones are the preferred device for social networking

HERZLIA, Israel, May 30, 2013 /PRNewswire/ –

Flash Networks, the leading provider of mobile Internet optimization and monetization
solutions, announced today that based on an analysis of identifiable mobile data traffic
from their installed customer base, tablet users are more likely to shop online and browse
news sites than smartphone users. The findings were based on mobile Internet traffic data
retrieved from operators in Western Europe and Asia during March of 2013.

(Photo:
http://photos.prnewswire.com/prnh/20130530/617814 )

Based on Harmony Analytics, Flash Networks discovered that people who browse on
tablets are twice as likely to go to shopping sites, and three times more likely to browse
news sites than people who browse on smartphones. Conversely, those who browse on
smartphones are more than twice as likely as tablet users to engage in social networking
activity, such as Facebook and LinkedIn.

This research suggests that although tablets are also a mobile device, consumers tend
to behave more like PC users than smartphone users when they browse and engage with
shopping and news sites. Yet, when it comes to checking in and updating social networks,
subscribers are more likely to do so on the move, using a smaller device.

Flash Networks collected this data using Harmony Analytics which provides the ability
to drill down and analyze traffic based on devices, domain, bearer (e.g. 3G, 4G), data
plan (e.g. prepaid, postpaid), application, or any combination of these factors. This
analysis is helpful for identifying browsing behavior for advertisers to monetize the
mobile Internet.

“We are continuously evolving our analytics to help operators have a greater
understanding of application level trends and subscriber behavior,” said Merav Bahat, Vice
President of Marketing and Business Development at Flash Networks. “Mobile operators are
currently in a position to share valuable information about subscriber preferences that
can unlock the key to realizing the potential of mobile advertising.”

About Flash Networks

Flash Networks, the leading provider of mobile Internet optimization and monetization
solutions, enables operators to provide exceptional quality of experience, reduce network
operational expenses, and monetize the mobile Internet. With in-depth traffic analytics
and user insight, Flash Networks’ Harmony Mobile Internet Services Gateway helps operators
manage the explosion of mobile data traffic while generating revenues by offering
personalized and targeted content.

With offices in North America, Europe, Latin America, and Asia, Flash Networks
services over 500 million subscribers daily and is proud to count among its customers
top-tier mobile carriers including Orange, Verizon Wireless, SingTel Group, MTS, T-Mobile,
South Korea Telecom, M1, and Telekom Austria Group. For more information, visit

http://www.flashnetworks.com.

        CONTACTS:

        Naomi Rabbie
        Flash Networks
        Phone: +972-9-961-0841
        Mobile: +972-54-7744539
        naomir@flashnetworks.com

http://www.flashnetworks.com

        Monica Maron
        Spicetree Communications
        Mobile: +972-54-5429529
        monica.maron@spicetreecom.com

http://www.spicetreecom.com

    Photo: 

http://photos.prnewswire.com/prnh/20130530/617814

SOURCE Flash Networks Ltd


Source: PR Newswire