Arrowhead® Brand 100% Mountain Spring Water Returns to Southern California as the Official Bottled Water Sponsor of the Rock ‘n’ Roll San Diego Marathon
Regional Brand Teams up with Elite Marathon Runner Josh Cox to Help Hydrate and Inspire This Year’s Participants
SAN DIEGO, May 30, 2013 /PRNewswire/ — Arrowhead(®) Brand 100% Mountain Spring Water will help keep runners hydrated along the course this weekend at the Rock ‘n’ Roll San Diego Marathon & ½ Marathon benefitting the Leukemia & Lymphoma Society as the event’s official bottled water sponsor and ultimate training partner. The brand is teaming up with elite runner Josh Cox to hydrate and motivate first-time and seasoned runners as they push themselves to cross the finish line and run their best race yet.
Cox will join Arrowhead at the Health & Fitness Expo on May 31 and June 1 at the San Diego Convention Center in downtown San Diego. Cox, the American record holder in the 50K, four-time U.S. Olympic Trials qualifier and three-time U.S. National Team member, will be at the Arrowhead booth inspiring consumers with his personal stories and sharing his hydration tips and expert training advice to arm runners with the information to help them perform at their best from training, to race day, through recovery. Cox will also invite runners to consider their own personal stories by encouraging participants at the Expo to share their stories of personal betterment on running bibs at the Arrowhead booth, to serve as inspiration for Sunday’s race.
Since Rock ‘n’ Roll San Diego was Cox’s debut Marathon in 1999, he’s familiar with the course and the necessity of consistent hydration through each mile marker. “The key to the San Diego course is to stay in control on the downhills and stick to your pace – the focus should be on running an even effort,” says Cox. “Hydration along the course is essential for all athletes, especially for those striving to perform at their best and Arrowhead is an important part of my workout routine when I’m training in California. I am excited to be back in my hometown of San Diego to help inspire runners on their own journeys.”
Arrowhead Brand 100% Mountain Spring Water, sourced from carefully selected mountain springs, has supported various running events for more than 12 years. The brand is excited to return as the official bottled water sponsor of the upcoming Rock ‘n’ Roll San Diego Marathon & ½ Marathon on Sunday, June 2.
“Arrowhead is proud to be a part of this year’s Rock ‘n’ Roll San Diego Marathon series as the official bottled water sponsor and running partner for participating athletes,” says Angela Barile, Arrowhead Brand Marketing Manager. “The brand shares in the runners’ passion to be their very best and we’re excited to help support the runners as they cross the finish line in San Diego and celebrate their success.”
Arrowhead, which introduced its new .5L ReBorn((TM)) bottle made with 50% recycled plastic (rPET) in late 2012, will supply water on the course at both the start and finish lines. To learn more about Arrowhead and to share your own inspirational running stories, please visit the brand on Facebook at http://www.facebook.com/arrowheadwater.
About Nestle Waters North America
With 36 years of experience providing refreshment in the bottled water segment, Nestle Waters North America is the nation’s leading bottled water company. The company produces six regional natural spring water brands in the U.S., distributes three international brands of water, produces Nestle® Pure Life®, its nationally distributed purified bottled water, and most recently, added ready-to-drink iced teas. The company’s dedication to quality products, employee development, bringing shared value to communities, and its commitment to environmental stewardship, especially in the areas of water use, energy and packaging, has led Nestle Waters North America to be third largest non-alcoholic beverage company by volume in the U.S.
SOURCE Nestle Waters North America