PPTV Leads Mobile Video Advertising with Dramatic Q1 Revenue Exceeding Last Year’s Total
SHANGHAI, May 31, 2013 /PRNewswire/ — On May 9, 2013, PPTV held a press conference in Shanghai to unveil its mobile strategy of “The One”, which has been taking the lead in developing the mobile business model to create a better economic platform for advertisers. Recent business data show that PPTV’s mobile advertising revenues in the first quarter of 2013 have exceeded those in the entire year of 2012, demonstrating accelerated growth in business revenue and positive feedback from advertisers. Based on the results of the data, mobile advertising is likely to continue to grow, and PPTV is confident in the further development of mobile terminals.
According to China Internet Network Information Center (CNNIC), by the end of 2012, the total number of China’s mobile video users had risen to 130 million, representing an increase of nearly 70% over the same period in 2011. In addition, shipment of tablet computers in the fourth quarter of 2012 alone reached 52.5 million units, which caused a sharp decline in the shipment of PCs. Statistics show that over 50% of users in the world now watch videos on tablet computers. As a result, the ever-growing popularity of smartphones and tablet computers is shifting online video users from PC terminals to mobile terminals, which in turn changes the placement preferences of advertisers.
In the world of business, speed is the key to success. From its origins in client service, PPTV has been quicker to draw insights on industry opportunities outside the PC market, and successfully took the lead to layout before the surge of mobile advertising in 2011. At present, the total installation of PPTV’s mobile terminal app has exceeded 140 million, with mobile terminal traffic accounting for 30% of the overall platform. With regard to the user base, the number of PPTV’s mobile monthly active users had topped 50 million by the end of December 2012. In addition, PPTV’s the mobile users are characterized by their longer browsing time, of which a single user’s daily browsing time on a tablet can reach as long as 90 minutes, and 60 minutes for smartphone users. This increases the opportunities for advertisers to ensure that their brands reach the largest possible audience. As a result, PPTV’s lead in user scale, single user’s browsing time and user traffic have made PPTV a favorable choice for brand advertisers.
The backdrop to its rapid growth in the mobile market is PPTV’s differentiated content and strengths in technology. PPTV has made great strides in providing live sports, entertainment shows and its own produced programs on mobile devices; these have all made PPTV attractive to users. PPTV also focuses on enhancing mobile users’ experience by taking the lead to implement new innovative features such as micro message sharing, multi-screen live interactive, cross-platform cloud synchronization, among others. Based on being at the forefront in terms of content and technology, PPTV has introduced user-specific content for different user groups, so as to further improve the forms of precise placement for brand advertisers. For example, iPad users are provided such high-end contents as finance channels, fashion channels, premium channels and in-depth special issues.
PPTV’s mobile advertising mainly focuses on luxury goods, automobiles, high-quality cosmetics, and 3C digital products, which currently comprise of half the overall mobile advertisement revenue. As the only authorized video company to advertise LV, Dior, Chanel, Gucci and other luxury brands, PPTV has been at the cutting edge of the mobile advertising industry in terms of both the quantity and quality of its clients as well as its revenue scale. In the recent “MMA (Mobile Marketing Association) Analysis of China’s Mobile Internet Marketing Observation and Practice” jointly published by iResearch and Admaster, all the video marketing cases since the commercialization of mobile videos are from PPTV, once again illustrating the website’s preeminence in the mobile field.
PPLive Corporation (PPTV) is a leading online TV service provider in China offering featured television shows, sports, entertainments, news and other popular video contents. It is characterized for its live-streaming service and professional video production. Based on the online video cloud platform PPCLOUD(TM), PPTV is accessible from a variety of platforms including PC website (www.pptv.com) and its client software, mobile phones, tablets, and smart TV or set-up boxes. PPTV offers users the latest, high-quality and interactive online video experiences.
PPTV attracts more than 300 million users on a monthly base. According to iResearch, it is also ranked No.1 in the mobile video space by both Daily Unique Viewers (DUV) and Daily Watching Hours (DWH). PPTV’s mobile application is ranked China’s No. 1 and No. 2 most downloaded video app in iPad and iPhone respectively, according to Apple iTunes.