Leading Email Marketing Services Provider EmailDirect.com Expands Integration with Ecommerce Solution Magento to Maximize Online Retailers’ Ability to Target Customers Based on Their Buying Habits
SACRAMENTO, Calif., June 3, 2013 /PRNewswire/ — EmailDirect.com, a leading email marketing service provider, has expanded its integration with Magento, a leading ecommerce solution. EmailDirect for Magento allows online stores, powered by Magento, to easily send email campaigns using EmailDirect Purchase Behavior Targeting. The feature set was designed specifically for online retailers, providing the ability to set up and trigger product review emails, cross promotion emails, shopping cart abandonment emails and more.
By syncing customer purchase data, such as products purchased and the purchase price, EmailDirect makes it easy to target customers based on their buying habits. In addition to syncing customer purchase data, EmailDirect’s Magento integration now includes the ability to dynamically insert previously purchased product images and descriptions directly into email campaigns. Products related to past-purchased products can also be dynamically inserted. Dynamic product emails, coupled with EmailDirect automation tools, allow Magento stores to trigger relevant emails that drive higher engagement.
Shopping cart abandonment email functionality has also been enhanced during recent upgrades to the EmailDirect-Magento integration. With minimal setup, Magento stores can set up an automatic email, or email series, to be sent shortly after a website visitor adds product to the cart, but leaves without completing a purchase. Recent enhancements to this functionality include the ability to dynamically insert images and a description of the abandoned products into the follow-up emails.
EmailDirect will be exhibiting at the upcoming Internet Retailer show in Chicago, June 4(th) – 7(th). In addition to giving product demonstrations, EmailDirect will be giving away free t-shirts printed with “Keep Calm and Email On” and two $250 gift cards from MagicGeek.com, a Magento-powered store and EmailDirect customer.
In addition to serving online retailers using Magento, the EmailDirect platform is used by hundreds of enterprise senders that choose EmailDirect for its combination of price, features and dedicated expert support.
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