PPTV Launched PPBOX, First Batch Sold Out in 3 Minutes
SHANGHAI, June 4, 2013 /PRNewswire/ — PPTV held a new product launch conference in Shanghai on May 9, launching its first Internet TV box–PPBOX in association with Wasu Media & Network Co., Ltd. (Wasu). At 12 AM May 18, PPTV kicked off the sale of the Collective Engineering Edition of PPBOX on its official website before its official launch. 800 units were sold out in a short space of three minutes.
PPBOX integrates massive content from Wasu and PPTV, with a strong focus on HD video and user experience. PPTV will be directly in charge of future technical operation and marketing. The Collective Engineering Edition was sold with the aim of getting users’ feedback and suggestions to further improve the product. Afterwards, the official product shall be put on sale on a trial basis in cities like Shanghai, Changsha and Hangzhou at a price of 299 Yuan.
Digital TV Research expects the scale of the Chinese Internet TV market to rise to 1.38 billion US dollars in 2016. Commenting this exciting trend, PPTV Vice President Shan Xiaolei said that PPBOX was launched to offer users secure, healthy, rich, interactive and guaranteed innovative Internet TV services to further enhance their video experience, and to establish a more diversified collaboration model for mutual benefits between video sites and licensees, thus building a great Internet TV industry chain as well as promoting a healthy development of the market.
PPLive Corporation (PPTV) is a leading online TV service provider in China offering featured television shows, sports, entertainments, news and other popular video contents. It is characterized for its live-streaming service and professional video production. Based on the online video cloud platform PPCLOUD(TM), PPTV is accessible from a variety of platforms including PC website (www.pptv.com) and its client software, mobile phones, tablets, and smart TV or set-up boxes. PPTV offers users the latest, high-quality and interactive online video experiences.
PPTV attracts more than 300 million users on a monthly base. According to iResearch, it is also ranked No.1 in the mobile video space by both Daily Unique Viewers (DUV) and Daily Watching Hours (DWH). PPTV’s mobile application is ranked China’s No. 1 and No. 2 most downloaded video app in iPad and iPhone respectively, according to Apple iTunes.