Atomic Wins Top Honors for National Multi-Media Agri-Marketing Campaign
MINNEAPOLIS, June 4, 2013 /PRNewswire/ — The National Agri-Marketing Association (NAMA) awarded Atomic (www.atomicplaypen.com) Best of NAMA (multi-media campaigns – national) at the national 2013 Best of NAMA awards ceremony held recently in Kansas City. The Best of NAMA honors the “best of the best” in agricultural marketing communications.
“Atomic’s team really exceeded expectations,” said Kevin Kimm, VP of Marketing and Agronomy at The Mosaic Company. “The creative work and innovative use of technology clearly separates MicroEssentials from our competition. We’re excited to continue this great partnership with Atomic.”
Atomic created an integrated interactive campaign for Mosaic’s MicroEssentials(®), an innovative premium fertilizer. The campaign included a series of animated videos organized around the benefits and differentiators of the MicroEssentials brand. Those videos were included in a number of digital experiences including in-store digital kiosks and interactive field sales iPad applications. Those experiences were also made available in multiple languages. A TV commercial airing on the Big Ten Football Network rounded out the campaign.
“We’re thrilled to see our work recognized in this hyper-competitive category,” said Lydell Capritta, Atomic President. “Conveying complex agricultural content in easily understandable and engaging digital formats is the result of a great partnership with Mosaic and a deep understanding of their target audiences.”
The MicroEssentials campaign is just one piece of a three-year strategic plan that Atomic has laid out for Mosaic.
ABOUT ATOMIC – A DIGITAL AGENCY
Atomic is a full-service digital agency based in Minneapolis. Founded in 1999, Atomic delivers award-winning interactive experiences grounded in smart strategy, made better by awesome creative, and delivered through technologies that simply make sense. Mid-sized and Fortune 500 organizations alike partner with Atomic to serve both B2B and B2C markets. Check us out at www.atomicplaypen.com.