Isaac Peachin Joins Penton As Content Products Director
Digital Product and Business Development Management Expert Will Lead Creation of New Mobile Community Tools
NEW YORK, June 4, 2013 /PRNewswire/ — Accomplished digital product, business development and marketing veteran, Isaac Peachin, has joined Penton as director of content products. In this new position, Peachin will lead mobile-first design and development of social tools, providing new community experiences to the millions of business owners and decision-makers Penton serves every day.
Peachin brings to Penton a decade of experience in managing the creation and life cycles of digital products for user-focused product and service providers. He most recently served as senior product marketing manager for Amazon’s Affiliate marketing channel called Amazon Associates, which delivers billions of impressions and clicks to Amazon every year. In this role, Peachin ran a marketing program and profitable channel growth initiatives for North American Retail categories. He previously led online marketing and business development for Amazon MP3.
Peachin reports to Senior Vice President, Content and User Engagement, Joe Territo, who joined Penton in February from Advance Digital.
“This new role is crucial to Penton’s strategic mobile community focus on user experience and user engagement,” said Territo. “The products that Isaac develops with Penton’s information technology and production team will grow audience investment in our digital products. That will generate significant opportunities for advertisers and marketers to connect with our users.”
For millions of business owners and decision-makers, Penton makes the difference every day. We engage our professional users by providing actionable ideas and insights, data and workflow tools, community and networking, both in person and virtually, all with deep relevance to their specific industries. We then activate this engagement by connecting users with tens of thousands of targeted providers of products and services to help drive business growth. Learn more about our company at www.penton.com.
Penton is a privately held company owned by MidOcean Partners and U.S. Equity Partners II, an investment fund sponsored by Wasserstein & Co., LP.