New Survey Finds Runners Reach For Mouthwash And Duct Tape To Power Through Cuts, Scrapes And Blisters
Fitness Expert Ashley Borden and New-Skin® Provide Tips for a Safe and Enjoyable National Running Day
TARRYTOWN, N.Y., June 5, 2013 /PRNewswire/ — Too many passionate runners are going to extreme lengths to meet their goals, with a new survey reporting that nearly one third of them resort to common household products like mouthwash, petroleum jelly and duct tape so they can keep running through cuts, scrapes and blisters. Determined to show runners a better way, fitness expert Ashley Borden and New-Skin(®) have teamed up to provide helpful tips to inspire runners to be fit and healthy all summer long.
“I know that runners can be a tenacious bunch who don’t often back down to minor discomforts,” said Borden, master fitness trainer, lifestyle consultant, author and host/creator of the “Perfect Form” series on the LivestrongWoman YouTube channel. “I am all about the right tools to help people reach their goals, big or small. I’m thrilled to be partnering with New-Skin(®) – sharing functional and helpful tips not only for runners, but for anyone who wants to live a stronger, healthier lifestyle.”
The survey, sponsored by New-Skin(®), found that the majority of respondents (66%) are motivated to run in order to improve their health and well-being. Not surprisingly, nearly 50% (one in two) of runners experience cuts, scrapes and blisters, yet only 34% (one in three) thought that an infection causing other physical problems was an important concern. The survey also found that when runners do experience these problems, they worry the injury will get worse (70%) and that they won’t be able to continue performing (66%).
“New-Skin(®) products make it quick and easy to keep out dirt and germs and treat minor injuries, so there’s no need to improvise with household products,” said Albert Hwang, Vice President of Over-the-Counter Products at Prestige Brands. “It dries rapidly to form a tough protective cover that is antiseptic, flexible, waterproof, and lets skin breathe. As little as one stroke or spray is all it takes to protect against infection – perfect for an active lifestyle.”
Borden provides simple tips for those seeking a healthy and active lifestyle this summer, including:
- Set Yourself Up For Success: Set your running gear out the night before so there are no excuses the day (or night) of your run! This includes water, reflective wear, light layering fabrics and a bottle of New-Skin(®) Liquid Bandage in case of a cut or blister. Being prepared will help you finish your goal in comfort!
- Beyond The Finish Line: After a particularly long run, be sure to recover! Use a foam roller to roll out overly tight parts of your body, soak in a hot tub for 15 minutes with lots of cold water to drink and be sure to stretch later that day to keep the body mobile. You will be ready to hit the pavement the next day feeling refreshed!
- Don’t Run By The Fitness Trend Bandwagons: Just because a celeb is doing a particular workout doesn’t mean it’s right for you. Figure out which running and training regimens fit your body and lifestyle. If you enjoy what you are doing, you will be more apt to continue toward your goals. Consistency and enjoyment will reap huge benefits!
Other survey findings revealed that 20% of respondents are goal-oriented, saying they would like to participate in a 5K or 20K in the near future, or even as far as a half-marathon, full marathon or triathlon.
And running in costumes continues to be a trend, as nearly 4 in 10 runners (37%) admitted to wearing a costume while running at least once, with 15% of them dressing as a superhero.
For more information, please visit www.facebook.com/NewSkinProducts, or follow New-Skin(® )on Twitter at @NewSkinProducts.
About the Survey
The online survey was conducted by Toluna Quick Survey, among a sample of 2,000 American adults, including 828 people who run at least twice a week.
New-Skin(®) has been providing active skin protection for over 100 years. New-Skin(®) Liquid Bandage dries rapidly to form a tough protective cover that is antiseptic, flexible, waterproof, and lets your skin breathe. It protects the wound by keeping out dirt and germs and provides protection against infection with an antiseptic.
The New-Skin(®) products include New-Skin(®) Liquid Bandage, New-Skin(®) Liquid Spray Bandage and New-Skin(®) Anti-Chafing Spray.
New-Skin(®) products are available over the counter at more than 50,000 drug stores, grocery stores, pharmacies, mass merchants, club stores and convenience stores nationwide. For more information, visit www.newskinproducts.com
About Prestige Brands Holdings, Inc.
Prestige Brands Holdings, Inc. markets and distributes brand name over-the-counter and household cleaning products throughout the U.S., Canada, and certain international markets. Core brands include Chloraseptic(®) sore throat treatments, Clear Eyes(®) eye care products, Compound W(®) wart treatments, The Doctor’s(®) NightGuard(®) dental protector, the Little Remedies(®) and PediaCare(®) lines of pediatric over-the-counter products, Efferdent(®) denture care products, Luden’s(®) throat drops, Dramamine(®) motion sickness treatment, BC(®) and Goody’s(®) pain relievers, Beano(®) gas prevention, Debrox(®) earwax remover, and Gaviscon(®) antacid.
SOURCE Prestige Brands Holdings, Inc.