VDA Productions and HB Agency Blend Technology and Creative to Deliver Engaging Trade Show Experience to 14,000+ Attendees at Las Vegas Event
Media Hub Design Debuts for Social and Traditional Media Engagement
BOSTON, June 11, 2013 /PRNewswire/ — VDA Productions, the premier provider of 3D marketing experiences and design solutions that bring brands to life partnered with HB Agency, an integrated branding, marketing, and public relations firm, to complete a 14,000+ attendee event at the Venetian, Las Vegas. An immersive Media Hub, designed to serve as a central media and information gathering arena, debuted at the annual international trade show and exhibition. VDA and HB collaborated on booth designs and creative service offerings for the Media Hub that provided an exclusive environment for social and traditional media engagement.
The Media Hub, the location of choice for recognized industry influencers such as SiliconAngle, InformationWeek, and TechNewsWorld, was a branded environment that included a stage for Q&A, TV studio for interviews and live streaming, pre-set locations with soft-seating conducive for blogging, an “invitation only” press room with daily press track, and LED monitors that played interviews, product news updates, and Twitter feeds on a continuous loop for maximum information sharing.
“The Media Hub was a centralized location for social media engagement and information sharing,” said David G. Breen, Principal Designer at VDA Productions. “It was developed to mimic the look and feel of the rest of our designs and the overall show floor theme, feeding the need to provide a tech-savvy environment specifically dedicated to real-time engagement. VDA works on the largest Big Data events in the country, and we understand the need for our designs to attract attention and drive interaction on social platforms. The Media Hub provided a forum for building long-term relationships with the attendee via an online community, and not just within the confines of the physical event space.”
“In a trade show setting, companies are challenged with creating inviting experiences to draw attendees to their booths. A unique experience is necessary, but it must reflect the event theme and maintain consistency with the brand’s overall message,” said Kevin Hart, President, Creative Director at HB. “HB and VDA work closely to develop experiences that maximize attendee engagement, opportunities for conversation and social media.”
Trade shows are an essential part of the marketing mix, offering companies effective platforms for leveraging social media efforts, strengthening client relationships, acquiring new business, and increasing ROI. All are much needed elements for continued growth and companywide success.
About VDA Productions
VDA Productions brings visions and brands to life for Corporate Meetings, Tradeshows, Themed Events, Exhibits and Themed Retail Environments. The agency has produced events on a national and global scale, and employs a full-time team of experienced professionals including executive staff, creative designers, account executives, producers and production managers, carpenters, welders, sculptors, painters, lighting directors and audio engineers. VDA provides clientele with virtually turnkey event management solutions integrating all logistical, production, fulfillment and management aspects, with the majority of production needs being met fully in-house.
For more information, please visit www.VDAProductions.com, read news on our industry portal http://discoveries.vdaproductions.com, follow us on Twitter @VDAProductions, or visit our Facebook page http://www.facebook.com/VDAProductions.
About HB Agency
Founded in 1999 as a business-to-business integrated marketing agency, HB’s public relations and creative services have earned national recognition through Bell Ringer Awards from the Publicity Club of New England, Telly Awards, Communitas Awards and a Summit Marketing Effectiveness SIA Award. To learn more about HB’s branding, marketing and public relations expertise, please visit www.hbagency.com, or call 781-893-0053.
SOURCE VDA Productions