Tradewinds® Iced Tea Celebrates Summer With “Find Tradewinds, Find Paradise” Campaign
Slow Brewed Iced Tea Company Gives People More Reasons to Relax All Summer
STAMFORD, Conn., June 11, 2013 /PRNewswire/ — Tradewinds®, a premium brand of real-brewed iced teas, has announced the launch of its “Find Tradewinds®, Find Paradise” campaign, providing paradise-themed experiences all summer long. The company kicked off their campaign with its “Pop-Up Paradise” event in Chicago, transforming the iconic Pioneer Court Plaza from a bustling urban center into an idyllic beach experience. Tradewinds® will continue to offer opportunities to experience a little taste of paradise throughout the summer with chances to win prizes at its “Prizes from Paradise” online sweepstakes at www.drinktradewinds.com/paradise.
To kick off “Find Tradewinds®, Find Paradise,” Tradewinds® offered over 50,000 Chicago residents a “Pop-Up Paradise” on the Miracle Mile in the heart of downtown, filled with palm trees, a sandy beach, live music and games. Attendees were able to take in paradise and relax with slow-brewed Tradewinds® iced tea as well as enjoy other paradise-themed gear and prizes.
“With the start of summer, people are looking for more opportunities to kick back and relax,” said Jonathan Young, Senior Marketing Manager of the Tradewinds® brand. “We think that our refreshing slow brewed iced teas are perfect for relaxing on the beach or just enjoying a simple summer day.” All Tradewinds® slow brewed iced teas are made with 100% refreshing ingredients so you can unwind and escape to paradise with every sip.
The summer campaign launched at the “Pop-Up Paradise” event on May 31. To view photos and join in on more fun all summer, please like us on www.facebook.com/drinktradewinds or visit the “Prizes from Paradise” hub at www.drinktradewinds.com/paradise. For more information on Tradewinds®, please visit www.drinktradewinds.com.
At Tradewinds®, it’s our mission to give you the most refreshing and authentic iced tea around. We take the time to slowly steep our tea in accordance with our family brewing tradition and use high-quality black and green tea leaves, real sugar, and all-natural ingredients in our regular varieties. Some of our signature flavors include Sweet Tea, Unsweet Tea, and Half & Half Lemonade Tea. For more information and to see what other delicious flavors of slow-brewed iced tea we offer, visit us at www.drinktradewinds.com