Amobee Enters Interactive Digital-Out-of-Home Market with Fully Integrated Mobile Experience
Amobee expands presence in Singapore and opens new Asian headquarters
SINGAPORE, June 12, 2013 /PRNewswire/ — Amobee, the company defining digital advertising, today announces that it is entering the digital-out-of-home (DOOH) market by combining its deep experience and technology innovations in mobile advertising with DOOH marketing solutions. The company is also expanding its presence and opening its new headquarters in Singapore to continue offering global advertisers fully integrated digital marketing campaigns that are tailored to local market characteristics in Asia.
The mobile device is the only screen that is always with the consumer and is capable of interacting with physical or digital advertising mediums. Hence, mobile advertising is becoming the common denominator across all digital advertising. Advertisers are keen to engage with consumers in relevant and meaningful ways across all digital channels, and mobile devices are a key component to maintain a relationship with consumers at all stages of the purchase cycle. With innovative mobile ad campaigns, Amobee brings consumers to brick-and-mortar stores and then facilitates and closes purchases in the retail location with engaging, digital display experiences.
“Mobile has been at the core of Amobee’s success, and as mobile devices are increasingly integrated with traditional advertising, we are in a unique position to drive entirely new experiences across consumers’ digital engagements,” said Trevor Healy, Amobee CEO. “Digital displays are continuously evolving, and we aim to bring the most engaging mobile advertising campaigns across all screens.”
“We are excited to see Amobee expand beyond mobile advertising to digital in-store advertising,” said Barry Cupples, CEO Omnicom Media Group, APAC. “Since mobile devices are at the core of a consumer’s life style and are increasingly integrated across all digital media, Amobee is in an ideal position to bring engaging mobile advertising experiences across all digital devices.”
Amobee, the company defining digital advertising, offers comprehensive, end-to-end mobile advertising solutions and services for advertisers, publishers and operators worldwide. Headquartered in Redwood City, California, with offices in Europe, Asia, Australia, Latin America and throughout the United States, Amobee enables its large customers to run targeted, leading edge mobile ad campaigns on a global scale with unparalleled ROI. Amobee is a division of SingTel’s Digital L!fe Group, which is focused on creating new digital growth engines to delight customers and disrupt adjacent industries. Amobee was declared the winner of the “Mobile Marketing & Advertising Agency of the Year” award at the 17th Annual Global Mobile Awards, held at the GSMA Mobile World Congress in Barcelona. Amobee was selected for its sustained leadership, creativity, innovation and success in mobile advertising, successfully spearheading growth, adoption and evolution of this fast-growing industry.