Budweiser Kicks Off Man of the Match Program For FIFA Confederations Cup Brazil 2013
Three Additional Voting Capabilities Make Program More Accessible To Fans Around the World
LEUVEN, Belgium, June 13, 2013 /PRNewswire/ – Budweiser, the official beer sponsor of the FIFA Confederations Cup Brazil 2013(TM) and 2014 FIFA World Cup Brazil(TM), today kicked off the FIFA Man of the Match, presented by Budweiser, by unveiling a newly designed trophy in Rio to commemorate the start of the FIFA Confederations Cup. Presented during every match of the FIFA Confederations Cup Brazil 2013 and the upcoming 2014 FIFA World Cup Brazil(TM), the Man of the Match award recognizes the top player from each game who had the most significant impact or influence on their team’s performance.
The FIFA Man of the Match, presented by Budweiser, enables football fans around the globe to choose which player will receive the award during each FIFA Confederations Cup 2013 match. To build upon the millions of fans who voted during the 2010 FIFA World Cup(TM), this year Budweiser is making it easier for fans to make their voice heard by introducing three new ways to vote. In addition to visiting BudweiserManoftheMatch.com and FIFA.com, fans can now cast their vote through iOS and Android mobile apps, on select Budweiser Facebook pages and via Twitter @FIFAcom. Voting begins at the start of the second half and closes at the end of each match.
“Through our FIFA World Cup(TM) sponsorship, Budweiser is always looking for new ways to engage football fans and share their great passion for the beautiful game,” said Camilo Durana, Global Director, Budweiser Sports and Entertainment. “We are proud to give fans the opportunity to decide which player receives the Man of the Match award, and we wanted to make participation more accessible than ever before. By introducing new voting platforms, we hope that more football fans across the globe will have a chance to get closer to the game they love.”
“In every match, there are players who produce defining moments that contribute to the outcome of the game,” said Thierry Weil, FIFA’s Marketing Director “The FIFA Man of the Match, presented by Budweiser, honors those game-changing players. In 2010, we gave fans all over the world the chance to have their say by voting for the best player in every FIFA World Cup match. Together with Budweiser we’re looking forward to offering fans this opportunity once more for the FIFA Confederations Cup and next year for the FIFA World Cup.”
About Man of the Match
The voting period in each FIFA Confederations Cup 2013 match begins at the start of the second half and closes at the end of the match. An individual may vote for one Man of the Match during every match played throughout the tournament. The criteria for voting should be based on the player who has the best and most impactful performance out of the players on the pitch during the FIFA Confederations Cup 2013 match. Subject to the above, the fan vote will comprise 100% of the total vote for Man of the Match in all matches. The FIFA Man of the Match, presented by Budweiser will be announced following each match.
About Anheuser-Busch InBev
Anheuser-Busch InBev is a publicly traded company (Euronext: ABI) based in Leuven, Belgium, with American Depositary Receipts on the New York Stock Exchange (NYSE: BUD). It is the leading global brewer, one of the world’s top five consumer products companies and recognized as first in the beverage industry on FORTUNE Magazine’s “World’s Most Admired” companies list. Beer, the original social network, has been bringing people together for thousands of years and our portfolio of well over 200 beer brands continues to forge strong connections with consumers. We invest the majority of our brand-building resources on our Focus Brands – those with the greatest growth potential such as global brands Budweiser®, Corona®, Stella Artois® and Beck’s®, alongside Leffe®, Hoegaarden®, Bud Light®, Skol®, Brahma®, Antarctica®, Quilmes®, Michelob Ultra®, Harbin®, Sedrin®, Klinskoye®, Sibirskaya Korona®, Chernigivske®, Hasseroder® and Jupiler®. Anheuser-Busch InBev’s dedication to heritage and quality originates from the Den Hoorn brewery in Leuven, Belgium dating back to 1366 and the pioneering spirit of the Anheuser & Co brewery, with origins in St. Louis, USA since 1852. Geographically diversified with a balanced exposure to developed and developing markets, Anheuser Busch InBev leverages the collective strengths of its approximately 150,000 employees based in 24 countries worldwide. In 2012, AB InBev realized 39.8 billion USD revenue. The company strives to be the Best Beer Company in a Better World. For more information, please visit: www.ab-inbev.com.