Yeni Raki Inspires a Spirit of Sharing at Cannes Lions
ISTANBUL, June 19, 2013 /PRNewswire/ –
Yeni RakI conquers Cannes Lyons for a second time with its delicious mezzes
and culture of togetherness
Yeni RakI, the leading rakI brand in world’s aniseed-based alcoholic drink category,
pulled off a second festive event at the 60th International Cannes Lions, the world’s
foremost creativity and innovation festival. Starting on June 16th at Cannes Lions where
the most prominent advertising professionals, designers and marketers battle for the
prestigious awards, Yeni RakI sets up it’s Meyhane to let the ambitious crowd experience
RakI accompanied by Turkish appetizers. The brand attracted huge interest with its
activities under the motto “Fusion is Beautiful,” reflecting Istanbul’s unifying character
under the “Spirit of Istanbul” communication platform.
Within the scope of its projects to promote rakI culture throughout the world and
bring rakI its well-deserved prestige, Yeni RakI participated for a second time at the
International Cannes Lions innovation festival, the largest of its kind in the world. A
series of fun-filled events at the festival, includes the Yeni RakI Meyhane on the
festival terrace as well as opening and closing galas, high-profile parties, and meetings
with the most respected names in the worldwide advertising, marketing and media
“Create Your Own Fusion” contest is arranged by Yeni RakI with a grand prize of a trip
to Istanbul. Yeni RakI’s new “Fusion is Beautiful” motto is a continuation of its
international “Spirit of Istanbul” campaign, it reflects the spirit of Istanbul, now one
of the world’s top destinations, emphasizing the beauty of fusion and togetherness as well
as the rich culture of rakI.
Known as the “Oscars of the Advertising World,” the 60th International Cannes Lions,
running this year from June 16th-22nd, welcomes over 10,000 advertising professionals,
designers and marketers, as well as trendsetters from 90 countries.
Yeni RakI, Turkey’s leading rakI brand continues its efforts to promote Turkey’s
national drink around the world.
Contact: Aylin Kement, email@example.com, +90-549-761-2222 ,+90-212-217-2999
Photo: http://photos.prnewswire.com/prnh/20130619/621961-a http://photos.prnewswire.com/prnh/20130619/621961-b
SOURCE Mey Icki Sanayi ve Ticaret A.S.