Sub Rosa Named Agency of Record for Pantone
Experience Design and Innovation Firm Will Handle All Creative Direction and Brand Strategy
NEW YORK, June 19, 2013 /PRNewswire/ — NYC-based experience design and innovation firm, Sub Rosa, announced today that it has been selected as the Agency of Record for Pantone, the world-renowned authority on color and provider of professional color systems, services and products. As Agency of Record, Sub Rosa will ideate and develop 2013 brand strategy, creative direction and production services that will inform Pantone’s brand positioning for 2014 and beyond.
“Pantone is the leading source for designers and a trusted voice of expertise in color-sensitive industries – from fashion and cosmetics, to technology and photography,” said Michael Ventura, Founder and CEO of Sub Rosa. “Color is the most powerful and universal communication tool, and we are both honored and delighted to be working with Pantone.”
Sub Rosa is the first agency that has been named as Pantone’s Agency of Record in more than six years. Sub Rosa will focus on expanding the Pantone brand to serve both existing and new customers through innovative and impactful ways. The partnership includes the development of the brand’s overarching creative strategy and campaigns, as well as the ongoing production and management of all digital and social channels. In addition, Sub Rosa will be working closely with Pantone’s leadership team to refine their licensing business offering as well as other expanding business units.
“We are excited to be working with Sub Rosa’s talented team to help us drive the Pantone brand evolution and strengthen engagement with our passionate customers,” says Giovanni Marra, Director of Corporate Marketing at Pantone.
Pantone has been the world’s color authority for fifty years, providing design professionals with products and services for the colorful exploration and expression of creativity. Sub Rosa’s creative direction will include both branding and digital work.
About Sub Rosa
Sub Rosa is a strategy-led, experience and innovation practice that creates closer relationships between brands, consumers and organizations. Comprised of a dynamic mix of creative entrepreneurs, artists, technophiles and makers, Sub Rosa eschews traditional models of brand problem-solving by applying a unique approach of organized anarchy to its strategic, creative process. Sub Rosa’s strengths are brand strategy, human-centered physical and digital experiences and home-grown IP. Please visit www.wearesubrosa.com for more information.
Pantone LLC, a wholly owned subsidiary of X-Rite, Incorporated, has been the world’s color authority for 50 years, providing design professionals with products and services for the colorful exploration and expression of creativity. Always a source for color inspiration, Pantone also offers paint and designer-inspired products and services for consumers. More information is available at www.pantone.com. For the latest news, trends, information and conversations, connect with Pantone on Facebook, Twitter, Pinterest and Instagram.
SOURCE Sub Rosa