Mobile Learning Revenues in Latin America Will Quadruple by 2017
The Mobile Learning Market in Latin America is in a Boom Phase according to a New Report by Ambient Insight
SEATTLE, June 20, 2013 /PRNewswire-iReach/ — The growth rate for Mobile Learning in Latin America is 32.5%. Revenues will more than quadruple from the $362.3 million reached in 2012 to a staggering $1.4 billion by 2017, according to a new Ambient Insight report called, “The 2012-2017 Latin America Mobile Learning Market.”
“The major catalyst in Latin America is the launch of dozens of Mobile Learning VAS (value added services) products across the region,” reports Sam S. Adkins, Chief Research Officer. “In 2010, there were only three Mobile Learning VAS products in Latin America. As of May 2013, there were 27, reaching millions of subscribers. The boom in demand for these products has resulted in the wide adoption of Mobile Learning across the consumer segments.”
The telecoms and device makers that offer Mobile Learning VAS products in Latin America get their content from third-party suppliers. This represents a lucrative new distribution channel for digital education publishers.
The free Abstract is available at:
There are two sections in this report: a demand-side analysis and a supply-side analysis. Additionally, there is an index of suppliers competing in the region.
The demand-side section includes five-year forecasts for fifteen countries in Latin America: Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, the Dominican Republic, Ecuador, Guatemala, Mexico, Panama, Paraguay, Peru, Uruguay, and Venezuela.
“The highest growth rate in the region is Guatemala at 42.8%,” comments CEO Tyson Greer. “This is one of the highest growth rates in the world. In fact, the growth rates are very impressive for every country analyzed in this report. Twelve countries in Latin America have growth rates above 25%.”
The supply-side section provides revenue forecasts for five types of Mobile Learning products and services including packaged content, value added services (VAS), custom content development services, authoring tools and platforms, and personal learning devices.
“Packaged Mobile Learning content will generate the highest revenues in Latin America throughout the forecast period. What is interesting is the unique app buying behaviors in each country,” says Adkins. “No two countries analyzed in this report exhibit the same buying patterns. This report identifies the specific types of education apps that generate the highest revenues in each country.”
Over 125 Mobile Learning suppliers in Latin America are cited in this report. This information will help international suppliers identify local partners, distributors, resellers, and potential merger and acquisition (M&A) targets. Over 20 telecoms and device makers offering Mobile Learning VAS products are also identified in this report.
“By the end of 2012, six countries in Latin America were spending more on Mobile Learning than on Self-paced eLearning,” adds Greer. “We call this the ‘leapfrog effect’. Buyers in Latin America are not substituting Mobile Learning for eLearning, they are leapfrogging eLearning altogether.”
Media Contact: Sam Adkins, Ambient Insight, 360-805-4298, firstname.lastname@example.org
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SOURCE Ambient Insight