Women’s Health July/August Issue Sets Brand Record
Best Issue Ever Closes Record-Breaking First Half 2013
NEW YORK, June 24, 2013 /PRNewswire/ — Women’s Health–the fastest-growing women’s magazine in the world with a global readership of 22 million–posted a record-breaking first half 2013 for advertising pages ever produced for the brand, up +27% January – June 2013. The July/August issue is the largest issue of overall book size, up 41% in paging and up 45.6% in revenue in the history of the Women’s Health brand (source: PIB).
Women’s Health publisher Laura Frerer-Schmidt, at the helm since September 2011, has increased advertising pages +26.3% since starting as publisher nearly two years ago and grown the brand’s market share + 17.3% across the Automotive, Beauty, Fashion, Business, Food/Beverage, OTC/DTC & Technology categories.
In addition in 2013, Women’s Health has produced four record paging/revenue issues that include the January/February, May, June, and July/August editions. The growth was driven by increases in the aforementioned categories, as well as integrated multi-platform advertising partnerships such as “The Next Fitness Star” and Women’s Health’s signature platform “RUN 10 FEED 10″ with presenting sponsor Unilever, who has renewed their commitment for the 2(nd) year in a row.
Womenshealthmag.com is the largest multi-media platform in the active women’s lifestyle space at 4.1 million unique views (uvs), according to ComScore. The Women’s Health digital audience has nearly doubled over last year to 6.78 million uvs in May 2013, a +94% increase over 2012; Women’s Health is also up +36.3% in digital circulation.
The brand’s rapidly expanding social media presence saw a benchmark 1.5 million Twitter followers in May 2013 – more than several of its competitors in the set combined. Womenshealthmag.com ad revenue is up +24% versus the same period last year and July 2013 is set to be one of the largest single month growths at +43% with Fashion, Beauty, & Food/Beverage continuing to lead the way.
Over the past 12 months, Women’s Health has brought in 25 marquee advertisers across categories including American Honda Co Civic, Banana Republic, Bare Escentuals, Bose Headphones, Burt’s Bees, Cigna, Fage, Forevermark, Jockey, Juvederm, KAO/Frizz Ease, Latisse, Lenscrafters, Microsoft, New Balance, Oakley, OPI, Safilo, Seiko, Sprint i-Phone, Uniqlo and Vidal Sassoon.
Since launching in the U.S. in 2005, Women’s Health has already expanded into 43 countries with 24 international editions covering 43 countries. Three new editions debuted in major European markets – The Netherlands, Poland and Spain – with four more scheduled to launch over the next twelve months. According to the latest ABC FasFax report, Women’s Health was also up +9.2% in single copy sales–one of the only women’s titles to show newsstand gains.
MEDIA CONTACT: Lindsey Benoit, Director of Communications
Lindsey.Benoit@Rodale.com; o: 212.573.0380
About Women’s Health: (www.womenshealthmag.com) Women’s Health is the must-have companion for today’s modern woman. From beauty to style to fitness, Women’s Health propels 22 million consumers into action, providing the motivation and the inspiration for them to make instant, positive changes in their lives. Launched in October 2005 and published 10 times a year by Rodale Inc., Women’s Health has quickly grown into a multimedia brand that includes branded books, mobile applications, and renowned events. The magazine has received numerous industry accolades including the 2011 ASME National Magazine Award in the category of General Excellence in Fashion, Service, and Lifestyle and was also nominated for the ASME of General Excellence again in 2013. In March 2010, Women’s Health was for the second time included on Adweek’s annual Hot List, securing the No. 2 spot, and was named Magazine of the Year by Advertising Age in October 2009. . For more up-to-the-minute information, visit www.womenshealthmag.com and get instant updates via Twitter (@WomensHealthMag) and Facebook (Women’s Health Magazine).
SOURCE Women’s Health