Rosetta’s Daniel Blackburn Discusses Multi-Channel Marketing and Branding at Mobile Commerce World 2013
NEW YORK, June 24, 2013 /PRNewswire/ — Rosetta, the Publicis Groupe customer engagement agency, announced that Vice President, Mobile, Daniel Blackburn will be featured on a panel discussion titled “Mobile’s Role in Multi-Channel Marketing and Branding” at Mobile Commerce World today from 2-2:50 p.m. Mobile Commerce World is taking place June 24-26 at the Palace Hotel in San Francisco, CA.
“As consumers continue to use their smartphones and tablets to make purchase decisions and transact, marketers are keen to better understand the potential and challenges of mobile commerce,” said Blackburn. “I’m honored to join this esteemed group of thought leaders to discuss how retailers can succeed in capturing the mobile opportunity and deliver personalized experiences within their omni-channel mix.”
According to the Mobile Commerce World 2013 website, “The diverse array of mobile marketing possibilities represents significant opportunities to build any brand, but also dictates smart choices. Many of the most successful branding strategies in the mobile commerce arena adopt multi-channel, holistic approaches that deliver a consistent message even while taking into account different devices and different consumer needs. This panel looks at what it takes to build such a strategy and how to manage the many moving pieces.”
Daniel Blackburn oversees Rosetta’s mobile strategy practice. Throughout his career he has worked with brands like Kraft, RIM, Toyota, MSN Mobile and Intel.
In 2012, under Daniel’s leadership, Rosetta was named a Strong Performer in the Forrester Research Mobile Marketing Strategy & Execution Wave report. Also in 2012, Rosetta was named a Strong Performer in the Global Commerce Service Providers Wave by Forrester. Building on its differentiated Commerce Plus offerings, its recently expanded partnership with IBM and the global reach of the Publicis Groupe, Rosetta serves a rapidly expanding global client list that spans the Technology & Telecommunications, Healthcare, Consumer Products & Retail, Financial Services and Distribution, Manufacturing and Utilities industries.
Rosetta is a customer engagement agency engineered to transform marketing for the connected world. Our mission is to be a catalyst for growth, driving material business impact by translating deep consumer insights into personally relevant brand experiences across touch points and over time. Our unique capabilities and the way we activate them have enabled our market leadership position, operating as an independent brand in the Publicis Groupe of global agencies.
About Mobile Commerce World
Mobile Commerce World is the only event of its kind designed to help business and technology executives create the most effective mobile commerce and mobile marketing strategy for their company. Part of UBM Tech’s family of global brands, Mobile Commerce World is the leading mobile commerce event driving the next-generation of business practice and commerce worldwide. The flagship event is scheduled for June 24-26, 2013, at the Palace Hotel in San Francisco. For more information, visit www.mcommworld.com.