Last updated on April 20, 2014 at 1:20 EDT

Kenshoo Social Becomes Twitter Ads API Partner to Deliver Expanded Reach and Optimization for Marketers

June 25, 2013

SAN FRANCISCO, June 25, 2013 /PRNewswire/ –

Kenshoo Social [http://www.kenshoosocial.com ] (http://www.KenshooSocial.com), a
global social marketing platform, today announced it has integrated with Twitter’s Ads
application program interface (API) and earned the designation of Twitter Ads API partner.
This furthers Kenshoo Social’s commitment to providing brands and agencies with
best-in-class solutions for social media marketing and expands on the performance tracking
of Twitter paid and owned media previously available through Kenshoo Social.

http://photos.prnewswire.com/prnh/20120907/559592 )

“We’re very excited to leverage Kenshoo Social to manage our Twitter ad campaigns,”
said George Popstefanov, president at PMG [http://www.pmg.co ]. “Kenshoo Social has proven
to deliver an innovative suite of solutions to help us optimize our social media programs
and adding Twitter to the mix will give us even more ways to extend our reach and drive

Kenshoo Social recently published a commissioned study conducted by Forrester
Consulting, “The Key to Successful Social Advertising
[http://kenshoosocial.com/education-resources/the-key-to-successful-social-advertising ],”
that evaluated how marketers use social advertising to determine the most effective
tactics. The study found that while organic posting is the most popular social media
tactic, paid advertising is the most successful. Social advertisers who paid to promote
their branded content were most satisfied with the awareness they created; while those who
bought standard social ad units were happiest with their ability to drive purchases.

“Integrating the Twitter Ads API into the Kenshoo Social platform supports our
holistic approach to digital marketing which includes the ability to track the performance
of not just paid media, but owned media assets as well.” said Will Martin-Gill, senior
vice president of product at Kenshoo. “Kenshoo is laser-focused on helping marketers reach
their audience at key apertures to drive interaction and capture intent. Search and
social, and Twitter in particular, provide incredible opportunities for marketers to
achieve brand building and performance marketing goals and Kenshoo maintains an aggressive
agenda to deliver best-in-class solutions across these channels.”

Kenshoo Social will integrate the Twitter Ads API directly into its social advertising
platform, enabling clients to deploy Twitter Ads campaigns with the same deep level of
tracking and analytics they’re accustomed to from other managed social media channels.
Through Kenshoo Social’s partnerships with Shoutlet
[http://kenshoosocial.com/news-items/shoutletpartnershippr ] and Spredfast
[http://kenshoosocial.com/news-items/spredfastpr ], advertisers can identify and understand
the relationship between their paid and owned assets on Twitter, a critical component to
any social strategy. Additionally, having developed advanced search targeting and bidding
algorithms, Kenshoo is uniquely positioned to help clients take advantage of Twitter’s
search-like features.

“With a user-base more than 200 million strong and growing, marketers can trust that
their desired audience is among those engaging through Twitter,” said Martin-Gill.
“Kenshoo Social provides the layer of sophisticated ad management tools to help brands and
agencies effectively identify, narrow and target the right audiences at the right time
with the most compelling offer. By activating the advanced techniques Kenshoo has
implemented across other global search and social networks, Kenshoo Social clients will be
able to fully tap the opportunity presented by Twitter’s native advertising placements.”

For more information on running Twitter Ads campaigns through Kenshoo Social please
visit http://www.KenshooSocial.com/Contact or contact your Kenshoo Social account

About Kenshoo Social

The mission of Kenshoo Social is to activate and illuminate the value of social media
with breakthrough technology that drives results. Through Kenshoo Social, marketers can
develop integrated social media campaigns to achieve brand building and performance
marketing goals. Kenshoo Social is built on the Kenshoo Universal Platform, a scalable
infrastructure that bridges the gap between owned, paid, and earned media for
cross-channel measurement and optimization. As a Facebook Strategic Preferred Marketing
Developer with native access to the Facebook Exchange and Twitter Ads API integration,
Kenshoo Social delivers over 1 billion targeted ads each day. Please visit
KenshooSocial.com [http://kenshoosocial.com ] or Facebook.com/KenshooSocial
[http://facebook.com/KenshooSocial ] for more information.

About Kenshoo

Kenshoo is a digital marketing technology [http://www.kenshoo.com ] company that
engineers premium solutions for search marketing, social media and online advertising.
Brands, agencies and developers use Kenshoo Search, Kenshoo Social, Kenshoo Local and
Kenshoo SmartPath to direct more than $25 billion in annual client sales revenue. The
Kenshoo platform delivers Infinite Optimization[TM] through closed-loop targeting,
universal integration, and dynamic attribution. Kenshoo’s adaptive technology, proven
algorithms, and unmatched scale power campaigns in more than 190 countries for nearly half
of the Fortune 50 and all 10 top global ad agency networks. Kenshoo clients include
CareerBuilder, Expedia, Facebook, KAYAK, Havas Media, Hitwise, iREP, John Lewis,
LendingTree, Resolution Media, Sears, Starcom MediaVest Group, Tesco, Travelocity,
Walgreens, and Zappos. Kenshoo has 16 international locations and is backed by Sequoia
Capital, Arts Alliance and Tenaya Capital. Please visit http://www.Kenshoo.com for
more information.

Kenshoo brand and product names are trademarks of Kenshoo Ltd. Other company and brand
names may be trademarks of their respective owners.



SOURCE Kenshoo Social

Source: PR Newswire