St. Louis SEO Launches Rank Local, Nationwide Local SEO Services Website, to Meet Marketing Needs of Small Business Owners
ST. LOUIS, June 26, 2013 /PRNewswire/ — Small business owners are always looking for effective ways to market their businesses. Most recently, local search engine optimization or “Local SEO” has become top of mind. SEO companies aren’t new; in fact, they’ve been around since search engines were invented and have long been integral to Fortune 500 marketing plans. While large companies with big marketing budgets have traditionally used SEO services to get ahead, recently there’s been a huge shift to include small business.
This shift stems from the inclusion of local data in the search results. Go to Google and search for anything in your local community. Take notice, because the results are different. Chris Walker, founder of St. Louis SEO (http://www.stlouisseo.com) and also Rank Local, (http://www.ranklocal.com) their local SEO services website, said, “The entire reason Google shows different search results for local businesses is that their search algorithm (this is what returns the ordered results on the page) is based on relevancy. They need to stay relevant and local search is growing fast.” He stated a truth many consumers could relate to when he asked, “Do you personally know anyone that picks up the Yellow Pages to find a local plumber?”
Small business owners should take notice of this shift in consumer behavior. Search engines have changed the way small business owners market themselves. Whether it’s Google, Yahoo or Bing, search has given consumers nearly instant access to everything a person may need, from a local plumber to your chiropractor and even that great new pizza place down the road. When searching online, today’s consumers are more likely to use search engines than more traditional methods of finding companies.
This shift in consumer behavior has a direct impact on small business owners and the good news is there’s potential for them to capitalize on these changes. He very sternly stated, “If your business is not optimized for local search then you’re missing out on a huge piece of the pie. Google has even stated that they will soon start ranking websites in mobile search based on whether or not you have a mobile friendly website. That’s a big deal.”
“Not that I recommend putting all your eggs in one basket,” he continued, “but the ROI on SEO is often high and local SEO is oftentimes the most effective form of marketing for small businesses. I have clients that rely solely on our local SEO services (http://www.ranklocal.com/seo-services/) to promote their small business and are very successful.”
Savvy small business owners understand this concept from a “small business marketing standpoint.” Search engines have given consumers instant access to everything, from a local plumber to a chiropractor and even your favorite local watering hole. As Mr. Walker stated, “Relevancy of their search results is exactly what makes Google so great, it’s the reason so many people use them to find everything, especially local businesses.”
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SOURCE Rank Local