Mediaplanet partners with USA TODAY to distribute ‘The Future of Transplants’, a cross-platform special section, educating readers on the field of transplantation and what’s to come in the future
NEW YORK, June 28, 2013 /PRNewswire/ — As we face a growing gap between those in need and those who give, it is vital to educate readers on the importance of becoming an organ, tissue and bone marrow donor. Mediaplanet’s 2013 edition of ‘The Future of Transplants’ hit newsstands this morning within the weekend edition of USA TODAY. This campaign will continue the constant battle to raise awareness for the need of organ donors by educating readers on the ever-changing world of transplantation, but will also inspire readers with amazing stories of research, technology and innovation in transplants, garnering more success than ever before. The 12-page special will remain on the stands through Saturday and Sunday. ‘The Future of Transplants’ will be distributed in highly targeted markets within USA TODAY, with approximately 450,000 copies distributed and an estimated readership of 1.3 million. To explore the digital version of the campaign, click http://bit.ly/15l9s0u.
The glossy, full-color special section, featuring George Lopez, comedian and kidney transplant recipient, is both a source of inspiration for those awaiting a transplant, and also an educational guide for readers to learn about the field regardless of knowing someone who is in need.
With the support of the Berlin Heart, the Alliance of Regenerative Medicine, Bridge to Life, the American Society of Transplantation, Astellas Pharmaceuticals, Baylor Health Care System, HelpHOPELive, Viracor IBT Laboratories, Smart Perfusion, MedStar Georgetown Transplant Institute, Lonza, Stem for Life Foundation an HeartWare, Mediaplanet encourages readers to educate themselves on transplantation not as a miracle treatment, but as an emerging field of medicine with a great deal of potential.
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