MediaCom USA Adds Firepower With New Senior Hires
NEW YORK, June 28, 2013 /PRNewswire/ — MediaCom USA announced today the appointment of new leaders for its digital, multicultural and new business practices.
Jose Bello has joined MediaCom USA as Managing Partner, Head of Multicultural. Jose comes to MediaCom from Starcom with 20+ years of experience in corporate marketing, strategic consulting, advertising and media, serving Fortune 500 companies in the U.S., Latin America and Russia. His media journey started in 2006 with Starcom Miami, where Jose managed key accounts including P&G, Kraft and Diageo in LATAM and, most recently, Coca-Cola, Novartis, Sandoz, Diageo and Heineken in Russia. As opportunities for the agency’s U.S. clients grow, Jose’s mission will be to ensure that MediaCom’s market access, intelligence, ideas and execution are superior in the marketplace.
Steve Carbone, MediaCom’s new Managing Director and Head of Digital and Analytics, joins from the full-service digital agency UMarketing Digital, where he was President and a founding partner. UMarketing’s vision was to leverage creativity and data modeling to deliver measurable and continually optimized client communications that drive results. Before starting UMarketing Digital, Steve ran the North American practice as President of Nurun, a global interactive agency. He also spent over 20 years at Grey Global, eventually becoming President of G2 Direct & Digital (previously Grey Direct). During his tenure at Grey, Steve stewarded numerous top clients, including Adobe, BP, BellSouth/AT&T, Bank of America, Lucent and Warner Brothers.
Khartoon Ohan, MediaCom USA’s new Managing Director and Chief Growth Officer, joins MediaCom from Clear Channel Media and Entertainment, where she developed cross-platform programs and led client relationships with AB InBev, MasterCard and many others. Prior to Clear Channel, Khartoon led winning North American and global pitches at BBDO that helped the shop pick up over $3.5B in billings. During her tenure, BBDO won Agency and Network of the Year recognition from The Gunn Report, Advertising Age, Adweek, Campaign and the Cannes Festival.
“We are continually on the lookout for the best talent both in and outside the media industry: talent that can truly help us deliver experiences that make people see brands differently,” said Sasha Savic, CEO of MediaCom USA. “Jose, Steve and Khartoon bring the deep relationships, leadership skills and spirit needed to be at the top of this business.”
MediaCom is one of the world’s leading media communications specialists, with billings exceeding US $28 billion (Source: RECMA 2012). It employs 4,600 people in 113 offices across 89 countries around the globe. The company’s strategy is driven by its “People first, better results” philosophy, which places people — consumers, clients and employees — at its core to generate optimum business results. The MediaCom family includes a number of industry-leading divisions, such as: MediaCom Entertainment & Sports Partnerships (ESP), our strategic consultancy specializing in helping brands engage consumers through their passion points; MediaCom Interaction, a global digital and interactive marketing agency, which uses future-forward proprietary technology to grow client businesses; direct response agency MediaCom Direct, which creates close, measured connections with consumers; branded content specialists MediaCom Beyond Advertising; sports sponsorship and strategy team MediaCom Sport; and MediaCom Business Science, which ensures clients achieve maximum sales return. MediaCom Worldwide is a member of WPP, the world’s largest marketing communications services group, and part of GroupM, WPP’s consolidated media investment management arm. For more information, visit www.mediacomusa.com.
GroupM is the world’s largest global media investment management operation, with total billings exceeding US $90 billion (Source: RECMA 2012). It serves as the parent company to WPP media agencies including MediaCom, Maxus, MEC, and Mindshare. Its primary purpose is to maximize the performance of WPP’s media communications agencies on behalf of its clients, its shareholders and its people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, and to bring competitive advantage to its clients and companies. For more information, visit www.groupm.com.