Proximo Names McCann NY To Handle U.S. Advertising Of Jose Cuervo(TM) Tequila
NEW YORK, July 1, 2013 /PRNewswire/ — Proximo Spirits announced today that McCann Erickson NY has been appointed to handle advertising for the Jose Cuervo(TM) brand. The appointment, effective immediately, follows a formal agency review.
Hank Summy, President of McCann Erickson North America, said, “Jose Cuervo’s superb 250 year old Tequila recipe has made it one of the world’s great brands. We are thrilled with the opportunity to tell its story and help accelerate its growth.”
Proximo Spirits will handle the US distribution of the Jose Cuervo Tequila brand starting July 1, 2013.
Proximo is a privately owned, premium spirits importer founded in 2007 and based in Jersey City, New Jersey. In addition to Jose Cuervo, the company’s portfolio includes: 1800® Tequila, Three Olives® Vodka, The Kraken® Black Spiced Rum ,Maestro Dobel(TM) Tequila and Hangar One® Vodka. For more information about Proximo, please visitwww.ProximoSpirits.com
Jose Cuervo is the largest and most widely distributed Tequila brand in the world. The Jose Cuervo® portfolio of Tequilas includes Jose Cuervo® Especial Gold, the world’s best-selling Tequila, Jose Cuervo® Tradicional, Jose Cuervo® Platino, Jose Cuervo® Reserva de la Familia, Jose Cuervo® Golden Margarita, Authentic Jose Cuervo® Margaritas and Jose Cuervo® Margarita Mix. For more information, visit www.Cuervo.com.
About McCann Erickson
McCann Erickson New York (www.mccannny.com) is the flagship office of McCann Erickson, the world’s largest advertising agency network. It is a unit of McCann Worldgroup, a leading global marketing company also comprising MRM (digital marketing/relationship management), Momentum (event marketing/promotion), McCann Health (professional/dtc communications), CRAFT (global adaptation and production), UM (media management), Weber Shandwick (public relations), and FutureBrand (consulting/design). McCann Worldgroup is part of Interpublic Group (NYSE: IPG).
SOURCE McCann Erickson New York