White Castle Teams Up With Sprite To Send Two Cravers To The 2013 BET Hip-Hop Awards In Atlanta
Slider-brate(TM) Good Times This Summer with Music, Food Rewards
COLUMBUS, Ohio, July 1, 2013 /PRNewswire/ — There’s a party goin’ on at White Castle, and music and the aroma of steam-grilled-on-a-bed-of-onions Sliders are in the air. That’s why White Castle is partnering with Sprite® to give Cravers free music downloads, free White Castle food and a chance to win a trip for two to the 2013 BET Hip-Hop Awards in Atlanta.
“Fun music, great food and getaways are the three best parts of summer, and White Castle wants to help Cravers nationwide to have one of their best summers yet,” said Jamie Richardson, vice president of White Castle. “Our Cravers will enjoy an ice cold drink, a sack of Sliders and a whole lot of sunshine as they create some memorable moments with friends.”
Through August 3, or while cup supplies last, White Castle will replace its 30 oz. beverage cups (Medium) with a special Sprite® cup that will include a unique code hidden under the rim. Cravers can text the code to “777483″ (Sprite) for access to a free music download or receive free food from White Castle. Participants will also have the opportunity to enter a sweepstakes for a grand prize trip for two to the 2013 BET Hip-Hop Awards in Atlanta. Complete sweepstakes rules are available by clicking here.
For those craving a 44 oz. cold beverage, guests will receive a scratch-off card with a similar code that can be used to register for the grand prize and receive music and food rewards.
Participants must be 13 years old to enter the sweepstakes and must be accompanied by a parent or guardian if selected to win the grand prize. Rewards include tens of thousands of available downloads and White Castle classics, such as Jalapeno Cheeseburgers, Chicken Ring Sandwiches or a Breakfast Slider.
White Castle kicked off a summer-long Slider-bration in May for National Hamburger Month.
About White Castle
White Castle is a family-owned business based in Columbus, Ohio, that owns and operates more than 400 restaurants in 12 states. The company was founded in Wichita, Kansas, in 1921 and is America’s first fast-food hamburger chain. All White Castle Sliders are made from 100 percent USDA inspected beef. White Castle’s commitment to maintaining the highest quality products extends to the company owning and operating its own meat processing plants and bakeries. White Castle’s loyalty program, Craver Nation, connects like-minded Cravers from around the globe in a social media setting. For more information on White Castle and Craver Nation, visit WhiteCastle.com and CraverNation.WhiteCastle.com.
SOURCE White Castle